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BRIEFS
Ducati delivered 12,803 bikes from January to March 2021 , an increase in sales of + 33 % over Q1 2020 and + 2 % over Q1 2019 . The company says it had a best-ever forward order book at the end of the quarter , with + 93 % growth over 2020 and + 135 % compared to 2019 . Italy remained its strongest market ( 2,354 units ), followed by USA ( 1,723 ) and Germany ( 1,275 ). The Ducati Scrambler 800 range were the best performers in Q1 , with the Multistrada V4 the most delivered single model , followed by the V4 Streetfighter .
Honda has said that it is targeting 100 % EV sales in North America by 2040 ( battery-electric and fuel cell ) having achieved 40 % by 2030 and 80 % by 2035 . The company is aiming for carbon neutrality for all products and corporate activities by 2050 and zero traffic collision fatalities involving Honda automobiles and motorcycles globally by 2050 .
Race legend Dick Mann has passed away , aged 86 . The winner of two Grand National Championships , Mann was touted as one of the greatest to ever compete in various motorcycle racing disciplines . He is best known for being the first person to ever win all five types of circuit included in the AMA Grand National Championship : short track , TT , half-mile , mile and road race . Mann was inducted into the Motorsports Hall of Fame in 1993 and the AMA Motorcycle Hall of Fame in 1998 .
Southern Thunder H-D in Southaven , Mississippi , has been sold by Bob Parsons ( of Go Daddy fame ) to Dale Rhoads , owner of DEFCON Powersports - owner of H- D locations in Tulsa , OK ; St . Paul , MN ; Eden Prairie , MN ; Lakeville , MN ; Blaine , MN and Wichita , KS . Parsons instead intends to focus on his Arizona-based operations , including GO-AZ and H-D of Scottsdale , which , at 150,000 sq ft , is said to be the world ' s largest H-D store by floor area . Parsons acquired STHD eight years ago from Lisa Rossmeyer-Wade . This is DEFCON ' s seventh Harley store and is expected to take group revenues to $ 120m a year .
FUELL E-Bikes Now Looking for Powersports Dealers
More on the 5th Avenue , New York based FUELL E-bike and electric motorcycle project that Erik Buell is involved with as Chief Technical Officer . Building on what the company says has been " string sales momentum " so far in 2021 , FUELL is inviting applications from dealers as it now
seeks to add brick and mortar powersports store availability to its model . " This new and exciting dealer program is the next stage in the growth of the rapidly expanding business featuring the FUELL Flluid E-bike series of urban mobility vehicles . " Launched in 2019 , FUELL ' s mission is to reinvent the pleasure of riding . The primary concept behind FUELL is to develop a unique range of vehicles for the new urban adventurers , thanks to freedom of design , engineering and distribution . The Flluid E-bike is the first
The Harley-Davidson Museum and its 1903 Events arm have announced that construction on a new event space will begin this summer . Called ' The Garage ', The 8,200 sq ft event space at the H-D Museum campus is expected to be completed by the spring of 2022 . “ We ’ ve all been missing the fun that comes when friends and step in the journey with a host of new products being developed like the Fllow electric motorcycle that will complement and enhance the entire FUELL collection of vehicles . " The new FUELL dealer program has been created to set up key powersports dealers as full service FUELL dealers where customers can
come in to see , touch and feel the beautifully designed , powerful and efficient Flluid E-bike . Why powersports dealers ? In a recent survey , 50 % of customers who bought a Flluid E-bike are also motorcycle enthusiasts ; most are between 45-65 years old and make between $ 100,000 to $ 200,000 per year . Erik Buell is quoted as saying : " I have a passion for engineering and twowheeled vehicles , and I love our new Flluid E-bike because it gives people a new way to find real personal mobility . " We feel that powersports dealers are
families gather to celebrate ,” said Bill Davidson , Vice President of the Harley- Davidson Museum . “ And we know there are a lot of people who are looking forward to coming together in person in the near future . " This new event space will give our 1903 Events team the opportunity to deliver unique experiences that can only be
The Flluid 1-S E-bike comes standard with two large lithium batteries , top speed of 28 mph and 125 mile range .
the perfect place to bring in people who are already comfortable on two wheels and ready to try something new ." The program will feature the Flluid 1- S - it comes standard with two large 504Wh lithium batteries , a torque sensing 500W mid motor and a Gates carbon belt drive with an internally geared hub . " This exceptional E-bike provides incredible efficiency , a sleek modern look and a range of up to 125 miles and is available for new FUELL dealers to order now ." www . fuell . us
New Event Space to be Added at Harley Museum
found on our campus . This investment represents our growing commitment to the community , to the city of Milwaukee , which Harley- Davidson has called home for 118 years .” The new space will replace ' Chrome ', a formal seasonal event space , and will be located just south of The Shop . www . 1903Events . com
14 AMERICAN MOTORCYCLE DEALER - JUNE 2021 www . AMDchampionship . com