EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
PUBLISHER
SONJA WALLACE sonja @ dealer-world . com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY , NL www . madnessphotography . eu
FRANK SANDER THUNDER MEDIA , DE www . thunder-media-service . de
TOLL FREE … FROM USA / CANADA :
TEL : 1-866 849 5704
FAX : 1-866 521 0099 If for any reason you can ’ t connect via our toll free numbers then dial TEL : 01144 1892 511516 Fax : 01144 1892 511517
5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk IP12 2SZ United Kingdom
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
DISCLAIMERS
No part of AMD may be reproduced or used in any way without permission . The views contained in AMD are not necessarily the views of the publishers ; the views of the publishers are not necessarily the views of any third parties . Every effort is made to ensure that all material included is as accurate as possible , however , neither the publishers or any third parties can be held responsible for any erroneous statements , facts , figures or just plain silly or honest mistakes or inaccuracies , howsoever caused . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of AMD is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks are openly acknowledged by AMD and by any third parties included in AMD . All AMD editorial content is just exactly that , independently sourced , compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship , contractual or otherwise , has been entered into . No consequential losses or any other liabilities are accepted arising from content of any kind in AMD , howsoever caused .
COMMENT - Understanding Capitalism ........................ 4 Robin Bradley thinks Harley has got it ( very ) right by purposing LiveWire as a brand to signal its electrification products , and in doing so to build the dynamics of change that beat at the very heart of capitalism into a gas power end game .
p . 42 p . 46 p . 48
JUNE 2021 (# 263 )
OEM CONSORTIA - Pathways to Growth ............ 24-25
The work of the CMC ( Connected Motorcycle Consortium ) and Swappable Battery consortia are extremely important developments for the future of the motorcycle industry - both represent a future in which changes boost PTW use and sales .
POLARIS - Top Executives Confirmed .................. 18 Following the departure of Scott Wine to pastures industrial and agricultural , Polaris has now confirmed Mike Speetzen as CEO .
DRAG RACING - for ' Amp-Heads ' ........................ 12
The news that the NHRA is to introduce an Electric Vehicle class for the 2022 season suggests game-on for the ' Trickle Down ' process .
PROGUIDE : The new , the best and the must-haves ...................... 36-58
p . 54
PRODUCT EXTRA - Müller Motorcycle AG ............ 40
It is 20 years since Werner Müller introduced the first ever adjustable motorcycle height-lowering kit - the friend of ' Smooth Operators ' everywhere .
PRODUCT EXTRA - Vity ' s Design ........................ 58 Motorcycle Storehouse is ' Going Big ' on the Italian Made Vity ' s Design parts and accessories range .
p . 36
‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World
P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com
PRINT BY WARNERS MIDLANDS BOURNE , LINCOLNSHIRE , GB
ISSN 1465-7627
www . AMDchampionship . com AMERICAN MOTORCYCLE DEALER - JUNE 2021 3