AMD262 May 2021 American Motorcycle Dealer 262 May 2021 | Page 8

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NEWS

BRIEFS

Harley has partnered in the launch of an apparel collection in collaboration with elven heroine Arwen Undómiel ' s Dad ' s less than elven rock band , Aerosmith . The limited edition line of men ' s and women ' s apparel will be sold at Harley dealerships around the world and on Harley- Davidson . com . The collection features " iconic artwork collaborations from both Aerosmith and Harley-Davidson to create truly unique and oneof-a-kind designs ." The offering will include 17 total styles and is made up of six distinct graphic " capsules ."
Torch Eyewear is to return as Official Sunglasses of Progressive AFT . " Renowned for its world-class products that combine the best elements of American and Italian design with unparalleled precision and craftsmanship , the Floridabased company ' s products far surpass industry standards for optical quality and impact resistance ."
Hollister Biosciences Inc . and Easyriders have " come together to create high-quality cannabis products that embody the independent spirit and attitude of the modern biker ." The first products are " premium pre-roll packs in silver or black collectible tins featuring the iconic Easyriders logo ." In a press release , Hollister says that " each pack contains 10.2 g pre-rolls designed for quick , socially discreet ways to medicate , microdose and elevate on the go or when sharing with friends . The silver tin features pre-rolls made with an artisan Sherbert strain ( Girl Scout Cookies x Pink Panties genetics ), while the pre-rolls in the black tin feature lush Ice Cream Cake flower ( Wedding Cake x Gelato # 33 genetics ). Both are terpene-rich , indicadominant hybrids that may promote stress release , physical relaxation and uplifting moods ."
Yamaha Motor Germany has appointed Sandro Cortese as its racing sector brand ambassador . A former Moto3 class and Supersport World Champion , Cortese is currently competing for Yamaha in the World SBN series .

Parts Europe is Getting INTENSE

First seen at the Parts Unlimited and Drag Specialties Dealer Expo at Louisville , Kentucky , in February 2020 , the Tazer MX PRO eMTB by INTENSE represented a first ( and innovative ) major play on the burgeoning eMTD and Pedelec market by a major motorcycle industry aftermarket parts and accessories distributor . A year on , and with huge growth in the sector seen on both sides of the Atlantic during the pandemic , Parts Europe has now teamed up with Barcelona based INTENSE Europe to offer its dealers exclusive access to the line . " Having seen the success in North America , we couldn ' t be happier to bring the Tazer MX to Europe with such a strong partner . We are truly stoked to offer a MX-specific eBike to the powersports customer , backed by Parts Europe ' s unrivalled service ," said Werner Kastenauer , INTENSE Europe Managing Director . Parts Europe says it will be offering " this new top quality Tazer MX PRO eMTB exclusively to a selected number of powersports dealers in Europe who would like to develop their way into the
The 2021 Hawg Halters / Renegade Wheels catalog is its first new one in print for the complete product offering from the combined business since Hawg Halters owner Mark Thompson bought the Renegade Wheels brand and designs in 2018 . It features pages of custom bike loveliness , stunningly photographed and detailed - it feels like they have been storing up photography of some of the great bikes and conversions done using Hawg Halters components and Renegade wheel designs for quite a while and have finally " let look loose ." Shown in show chrome , gloss black and its ' Phantom Cut ' styles in gloss black , new for 2021 is the addition of three more finishes - Aztec Red , Cobalt Blue and Inca Gold .
eBicycle / eMTB world , and to powersports dealers who are working already with eBicycles . " We are fully committed and dedicated to support the participating powersports dealers with the same reliable service they already experience in the motorcycle and ATV business ," says Anthony Damevin , Purchasing Manager at Parts Europe . A well-known name in the U . S . MTB market , founder and CEO Jeff Steber ' s original designs back in the early 1990s were heavily influenced by his knowledge and love of MX bikes . Wellknown names like Mike Metzger ( the Godfather of FMX ), Jeff Emig and Shaun Palmer were all part of INTENSE ' s story in the early days . In more recent times , INTENSE Factory Racing ' s Aaron Gwin ( a former MX racer ) and INTENSE co-owner and 4x Supercross and 3x Motocross National Champ Ryan Dungey have been waving the INTENSE flag . " The pedal-assist Tazer MX PRO is based on our successful 155 mm rear travel Tazer eBike , but what sets the MX model apart is its MX-inspired

Hawg Halters / Renegade - Wheels , Kits and More

" Rounding out our growing family of styles is the addition of our new Platinum series of wheels in four stunning finishes - with 12-point chrome accent hardware . Building wide tire bikes with the HHI
' Road Hawg Builders Kits ' and component options , you can now include our growing range of replica wheel concepts in 18 , 21 and 23 x 5.5 sizes to complement your build . " This year we are especially proud of our new collection of 18 x 7 one-piece billet trike wheels . All our rear wheels come component package - one that will be easily recognizable to any MX fan . The Tazer MX PRO features products from the likes of Öhlins , Renthal , Magura and ODI , all well-known motorcycle industry names .
" Add to that seamless pedal to wheel power transfer via SHIMANO ' s awesome new EP8 motor and drivetrain , and other top components from the likes of DT Swiss , Cane Creek and SDG , and you have a super highquality build . " The Öhlins TTX22M coil shock and DH38 170 mm triple clamp fork help to complete the MX look and feel ." www . partseurope . eu
with matching stock or custom sized front wheels with matching brake rotors . " This new 2021 collection includes matching 11.5 , 11.8 and 13-inch cog drive rotors and 18- inch true floating brake rotor designs . We continue to offer matching air cleaners and derby covers for an integrated custom look . " HHI / Renegade Custom Motorcycle Wheels maintains a core philosophy of offering premium quality , uniquely styled , well designed products that reflect the needs of our customer base . Most of our wheels come in sizes 16 to 32 in multiple finishes and designs , and we are one of the few still offering a custom wheels program ." The catalog is also available online for download from the company ' s website . www . hawghalters . com
8 AMERICAN MOTORCYCLE DEALER - MAY 2021 www . AMDchampionship . com