Buell Motorcycles has largely been in triage one way or another ever since then-Harley CEO Keith Wandell unceremoniously dumped the brand in 2009 . After umpteen failed acquisitions and investments ( including by India ' s Hero MotorCorp - Harley ' s new business partner on the sub-continent ), the Buell ball fell at the feet of a certain Bill Melvin , whose Grand Rapids , Michigan based Liquid Asset Partners was left

owning the Buell IP . Having sold off such assets from the Troy , Wisconsin Buell factory as he could , Melvin talked a good game in 2016 about bringing the brand back to life , but since then ? A February 19 press release states confidently that " Buell Motorcycles is back in production in America ." The release went on to say that " the new Buell Motorcycles will launch ten

performance models by the 2024 model year . The exciting models will be representative of the superbike performance and handling expected of the legendary Buell brand . Exciting times ahead for fans of American motorcycles ." " Buell is back !" said Bill Melvin , CEO . " We are excited to bring Buell back with this awesome assortment of superbikes and performance motorcycles . We start with the fastest American production motorcycles , hand-built in the USA , so that ' s a nice start ! We ' re building out those platforms for more touring and adventure models , then we ' re expanding our displacements to be competitive with other global brands .

The passionate Buell Nation can grow and thrive again ." The release says that " Buell Motorcycles ' upcoming models will include variants for dirt , dual-sport , touring and cruisers while expanding the line-up to include medium and small displacement motors . Buell is also in the initial exploration phases for a high-performance electric model and is open to collaboration ideas with other companies . " The models currently in production are built by hand in Grand Rapids , Michigan , and based on the highperformance 1190 platform , known for the innovation of fuel in frame , perimeter brake rotor , exceptional handling and high horsepower ."