AMD261 April 2021 American Motorcycle Dealer 261 April 2021 | Page 16

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NEWS

BRIEFS

Listed on the Milan stock exchange , the Brembo share price fell on early March news that its Q4 2020 revenues were + 4.5 % at € 648.7m (+ 7.8 % on a like for like exchange rate basis ), with net profit + 17 % at € 64.8m , with strong Q4 growth in China and India . For the 12-month period , revenues were € 2,208.6m , -14.8 % compared to the previous year ( -13.3 % on a like-for-like exchange rate basis ). Chairman Alberto Bombassei announced the acquisition of SBS in November 2020 .
General Motors has set a goal of making the vast majority of the vehicles it produces electric by 2035 , and the entire company carbon neutral , including operations , five years after that . GM has already announced that it will invest $ 27bn in electric and autonomous vehicles in the next five years , a 35 % increase over plans made before the pandemic . It will offer 30 allelectric models worldwide by the middle of the decade . By the end of 2025 , 40 % of its U . S . models will be battery electric vehicles . The company plans to include crossovers , SUVs , sedans and trucks in its electric vehicle line-up .
In global terms , EU nations are leading the ' drive ' to make hydrogen power an easier and more economic alternate to electric ( under certain circumstances ), with plans to install 40GW of electrolysers this decade - equipment to produce emissionsfree hydrogen , using water and renewable power . The EU currently has less than 0.1GW of electrolysers . It is betting on a rapid scale-up to decarbonize steel production , heavy transport and chemicals , the latter of which already uses hydrogen produced from fossil fuels . At present , production of 1 ton of steel results in 1.8 tons of carbon dioxide ( and other waste products and toxics ).
The Motorcycle Industry Association in the UK has confirmed 4-12 December 2021 for the UK ' s biggest motorcycle show - Motorcycle Live in association with Bikesure Insurance , at the National Exhibition Centre ( NEC ) Birmingham : www . motorcyclelive . co . uk

BikeMaster Anniversary - 40 Years Old and Still Living in the Garage

When Ed Tucker launched the first BikeMaster products in 1981 , they were everyday items that every rider might need - mirrors and tie-down straps . From that day , the brand has been focused on products that are second nature to every rider . Products that make a bike look cooler , go faster , or fit its owner better . There are tools that make a Master Technician more efficient or a weekend warrior successful , along with lots of batteries ,
cleaners , gaskets and brake pads . " BikeMaster is a brand with a great legacy and a great future ," said BikeMaster Brand Manager Cynthia Beck . " Our anniversary year will be a time when we re-emphasize our unique place in garages and shops around the country . We ' ve already been part of millions of bike projects and our goal is to help every rider feel a special bond with their bike ." BikeMaster ' s product line will expand this year to include additional tools , cleaners , grips , batteries and lubricants . www . bikemaster . com

Neidengard ' s H-D , Ohio , Closes Its Doors After 100 Years

Another legacy Harley dealership is closing - after more than 115 years , Neidengard ' s H- D closed its doors in February , with present owners John and Kim Neidengard deciding it was time to retire , stating that " it has been our pleasure to serve the motorcycle community for 115 years , along the way becoming Neidengard ' s Harley- Davidson for over 100 years ." Neidengard ' s Motorcycles was established in 1906 by avid rider and racer G . H . Neidengard . John F . Neidengard took over the operation in the late 1930s and followed in his father ' s footsteps , competing in both local and national events .
" We have sponsored rides and poker runs to benefit national and local charities , with our strong , committed staff , Hog Chapter and loyal customers we have been one of the top dealers in the nation to raise money for MDA and W . W . P . " Over the years we have received several silver and bronze Bar and Shield Achievement Awards from The Harley-Davidson Motor Company . " After many pleasurable years as a Harley-Davidson dealer , I have made the decision to enjoy life to the fullest by retiring . At this time , we would like to thank our committed staff for many
years of hard work and dedication to our dealership and our loyal customers that have supported all of us , we thank you also ." In 1978 the store was relocated from the original site in Steubenville , Ohio , to the present facility , and present owner John G . Neidengard assumed leadership at the business in 1980 . Neidengard ' s was Ohio ' s oldest family-owned Harley-Davidson dealership and one of the oldest in the United States .
16 AMERICAN MOTORCYCLE DEALER - APRIL 2021 www . AMDchampionship . com