Those terribly cool , creative types at Biltwell have come up with yet another spiffing ruse - ' Parts & Labor ' is the name for a new magazine / catalog hybrid ' Magalog Thingy ' that is " jampacked with beautiful photos of bikes and travel , combined with a couple of useful ' how-tos ' and interviews with people we love . Each issue will highlight a few of our newest or bestselling products ." The photography is awesome ! www . biltwellinc . com
Harley Appoints a Chief Electric Vehicle Officer
Effective April , Ryan Morrissey will join Harley-Davidson as its first Chief Electric Vehicle Officer , bringing with him " over two decades of experience in disruptive technologies and the development of new business ventures ." Morrissey is another Bain & Company alumnus - the Boston , Massachusetts management consultancy where Harley found Edel O ' Sullivan , its recently hired Chief Commercial Officer . Morrissey " served most recently as a Senior Partner and Head of the Automotive & Mobility practice in the Americas . In this role , he led the development of growth , adjacency and M & A strategies for OEMs , tech providers , and retailers specific to the long-range transition to electric vehicles and autonomous fleets . " He has worked extensively with leading global OEMs in powersports , heavy equipment and automotive on developing digital channels , EV product strategy and software-based
14 AMERICAN MOTORCYCLE DEALER - APRIL 2021
services . As part of Bain ' s work with financial investors , he has advised many leading investment firms on acquisitions in mobility . " Morrissey began his career at Lutron Electronics , as the U . S . sales lead for its first generation of software-based control systems for energy management . He holds a Bachelor of Science degree in Mechanical
Engineering from Lafayette
College and an MBA from the MIT Sloan School of Management ." Harley CEO Jochen Zeitz said : " Ryan has extensive experience with leading OEMs , working on building businesses to develop , commercialize and support electric vehicles . I am excited to have him join the team to help us lead in electric . As we announced in February as part of The Hardwire 2021-2025 strategic plan , we ' ll be talking more about our electric strategy later in the year ." That would be once Morrissey has had the time to write one of course !