AMD261 April 2021 American Motorcycle Dealer 261 April 2021

APR 2021




" Get On ! Moto Fest " - A New Generation of Inclusive , Family-Friendly Motorcycle Industry Events Launched by Comoto / J & P Cycles

APR 2021

ISSUE # 261

With the market hoping to be able to leave the restrictions of the past year in its rear view mirror soon , Comoto Holdings , the parent company for " moto enthusiast brands " J & P Cycles , Revzilla , REVER and the Cycle Gear network of stores , has announced a major new initiative on the motorcycle industry events landscape in the United States - the Get On ! Moto Fest . Slated for the Texas Motor Speedway near Fort Worth on May 21 , 22 and 23 , it is a " brand new , inclusive motorcycle event " being co-staged with the Texas round of the 2021 Progressive American Flat Track race and includes an all-new AMD World Championship of Custom Bike Building Affiliate custom bike show . Comoto says that its goal is to " educate , entertain and inspire the powersports community " and to " kick off the riding season by reimagining what motorcycle events can be ." Designed to be the first of an annual

sequence of new-look opportunities for riders , The Get On ! Moto Fest are the " manifestation of Comoto ' s commitment to serve the rider , inspire the community and fuel the industry . " With two major events planned for 2021 , Comoto is answering the call of experienced , new and aspiring riders alike for a new kind of motorcycle
event that actively seeks to break down barriers to riding and bring riders of all styles together ." Comoto is clearly looking to reach and inspire new generations of riders and potential riders as well as those who already embrace the lifestyle - " simply put , this isn ' t your father ' s motorcycle rally .
" The Get On ! Moto Fest is a familyfriendly , inclusive outdoor event that will bring together riders - and aspiring riders - of all styles , ages and genders . The event will be three days of motorcycle demos , how-to workshops , racing , bike shows , and opportunities to meet representatives from leading accessory and gear brands . " Guests can expect to meet bikeminded people from all walks of life , learn from each other and industry leaders , and experience the thrill of life on two wheels !" However , as stated , " Get On !" in Texas is designed to be the first of an entirely new generation of motorcycle events for new generations , and their decision to follow it up this year with an adventure focused event in August at Sturgis , but some weeks before the Rally , is genius . " The Black Hills of South Dakota will be the basecamp for the Get On ! Adventure Festival July 15- 18th . Adventure bike enthusiasts can expect off-road and on-road
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Pan America



Golden Rule - Paul Yaffe is celebrating 30 years of his Paul Yaffe Originals and Bagger Nation businesses - see pages 31-33 .