AMD260 March 2021 American Motorcycle Dealer 260 March 2021 | Page 22

Domestic U . S . Cruiser Dealer Pricing Rises by + 2.2 % in 2020 ; Used Values Also Increased

Formerly known as NADAguides , in Troy , Michigan based J . D . Power Specialty Valuation Services ' 2020 Year-End Review - Powersports Market Insights , analysts note that used powersports prices began increasing in the second quarter of 2020 " as the pandemic shifted consumer focus to more outdoor recreational activities . " Similarly , dealers said they had record
Average Retail Value by Category - Values for the Last 10 Model Years ($)
Cruisers
$ 9,200
$ 9,000
$ 8,800
$ 8,600
$ 8,400
Values in 2018
$ 8,200
Values in 2019
$ 8,000
Values in 2020
$ 7,800 $ 7,600
Jan-Feb
Mar-Apr
May-Jun
Jul-Aug
Sep-Oct
Nov-Dec
2018 values
8,277
8,095
8,137
8,336
8,260
8,201
2019 values
8,542
8,434
8,626
8,689
8,530
8,348
2020 values
8,631
8,276
8,537
8,867
8,972
9,000
sales and very little inventory . In the motorcycle segment , cruiser and sportbike values increased steeply once the warmer months arrived ," said Lenny Sims , Vice President Business Development and Strategy at J . D . Power SVS . " Pricing on cruisers finished the year + 2.2 % ahead of 2019 , but that difference was much greater if we compare it to the 2nd half of each year . " Side-by-sides really took off in the second quarter - Utility SXS brought + 8.7 % more revenue year over year . Sport SXS units brought + 6.5 % more revenue year over year ." In other findings , the quarterly report also found that there was a significant used price increase in Q2 through Q4 among powersports categories ; a surge in traffic views for the motorcycle segment in May 2020 ; and a surge in traffic views for the SXS segment in April through May 2020 . The company says that powersport values across-the-board had a strong year as new enthusiasts entered the market and existing riders shopped for new bikes and SXS . " Starting in the 2nd quarter , the pandemic shifted discretionary funds from restaurants and vacations to recreational

Cometic Acquires Klotz Lubricants

Concord , Ohio based Cometic Gasket , one of the world ' s leading suppliers of gaskets and engine sealing solutions for the automotive , powersports , original equipment and remanufactured engine industries , has announced the acquisition of Klotz Synthetic Lubricants . Based in Fort Wayne , Indiana , and founded by John C . Klotz Jr . in 1959 , Klotz specializes in providing " superior lubricants to racers , performance enthusiasts and traditional end users who won ' t settle for anything less than the best available lubrication products on the market today . " For over 60 years , Klotz has proudly serviced the high-performance needs of the automotive , kart , marine , motorcycle , RC scale model , personal watercraft and snowmobile markets ." Cometic founder and CEO Bob Gorman said that " Cometic Gasket is exceptionally proud to announce the acquisition of Klotz Synthetic Lubricants and to add one of the most recognizable and trusted lubricant brands in the industry to our portfolio .
22 AMERICAN MOTORCYCLE DEALER - MARCH 2021
I ' ve known John Klotz since I was a teenager and we ' ve become far more than friends . " John is one of the most genuine , passionate and caring individuals I ' ve ever met , and he ' s built this company from the ground up with his own hands . Becoming the caretaker of a brand as rich in history and proud as Klotz is a humbling moment for the entire Cometic family . We ' re grateful to the Klotz family for allowing us to lead this iconic company ."
Brad Kruckenberg , a powersports industry veteran who comes to Klotz from the LeMans Corporation with over 30 years of experience , will serve as president while Mr . Klotz has been named Chairman Emeritus and will continue serving in a leadership role . Klotz will remain at its Fort Wayne headquarters , where all products are proudly engineered , formulated and packaged in its purpose-built , state-ofthe-art facility . " After sixty-plus years , it ' s time to turn
Left to right : John Klotz , Helen Klotz , Bob Gorman , Bindy Gorman , Kristen Damberger , Jeff Gorman
equipment and vehicles ." The beleaguered sportbike segment is said to have seen an even greater uptick , finishing the year + 4.8 % ahead of 2019 , with similar acceleration in the second half of 2020 . " Demand could start to look more typical once the pandemic recedes and consumers start spending more on travel , but the events of 2020 attracted a new crop of enthusiasts to our industry , which should support the market going forward ."
over the reigns ," stated Klotz . " The Gorman and Klotz families have been very close for many , many years . Bob and I have watched each other ' s families grow and blossom . I think that ' s a very important component of what makes this a good fit . " Secondly , I ' ve always been very impressed with how Cometic Gasket has grown over the years into perhaps the most reputable and nimble gasket company in the industry . They have the skills , the product knowledge and the resources to carry the Klotz name well into the future . I ' m not going anywhere , but it ' s time to leave the heavy lifting to a team with a fresh set of eyes and great expectations . I know that Klotz is in the very best of hands ." www . cometic . com www . klotzlube . com
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