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MARCH 2022 (# 272 )
COMMENT - Brand Desirability - A Study ........................ 4 Robin Bradley on Harley ' s Q4 trend and its 2021 recovery , plus the difference between brand repurposing and reinvention , and brand redefinition and augmentation is something that Harley CEO Jochen Zeitz appears to have a first grip on .
TUCKER POWERSPORTS - AIMExpo .................. 8-12 January ' s AIMExpo was good for Tucker Powersports and good for the industry . With the date already released for 2023 , the combination has given the market a platform on which to build and a future in which the powersports industry can redefine itself .
BITUBO - " Coming to America "...................... 26-28 The noted Italian suspension specialist , a market fixture since the 1960s , has now set-up in the United States with ex-Tucker man Tom Owens and former PM , Burly Brand and Progressive Suspension Marketing Manager Sean Delshadi at the helm .
PRODUCT EXTRAS ............................................................................
ZODIAC INTERNATIONAL .................................... 48 New inventory from S & S Cycle , Design Engineering , ODC ( Italy ), Star Racing and TBR .
BILTWELL ........................................................ 38 ' Mission Control ' putting you in the picture about Biltwell ' s cycle control components program .
JEKILL & HYDE ................................................ 40 The J & H ' Supreme ' is a push button electronic valve system sound management exhaust for the Indian Chief .
‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World
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