AMD 272 March 2022 Aftermarket Moto Design 272 March 2022 | Page 26

Bitubo Suspension - " We ' re coming to America !"

Internationally respected Italian suspension specialist Bitubo has announced the opening of a North American headquarters operation - Bitubo USA LLC , based in Miami , Florida . Renowned as world champion race suspension experts since 1963 , Bitubo has always had some sales in the United States and has a way larger product offer for Harley and Indian models than most people in the industry have realized . However , having seen positive results from its initial efforts to market the brand and products ( street and race product for ' mainstream '/ metric models as well as for H-D and Indian Motorcycle applications ), the company has now decided to " step it up another gear " with the appointment of ex Tucker man Tom Owens as Director of Operations for Bitubo USA and former Progressive Suspension , Burly Brand and Performance Machine brand manager Sean Delshadi driving
Left to right : Sean Delshadi , Marketing Director ; Giorgia Mardollo , President ; Gianni Mardollo , CEO ; Tom Owens , Director of Operations .
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demand as Marketing Director . Based near Padua in northern Italy , Bitubo is now in third generation Mardollo family ownership , with CEO Gianni Mardollo and current President Giorgia Mardollo implementing a development plan that has seen the company step up with manufacturing investments too . These have included successfully commissioning modern state-of-the-art manufacturing capabilities with full ISO 9001 certification , plus ABE and TÜV compliances . Its streamlined production processes have been matched by a major investment into increased resources for what was already widely regarded
as an industry-leading research and development center . A highly qualified USA based staff will provide immediate assistance and
optimized delivery times despite the current supply chain and logistical issues many manufacturers are experiencing . To ensure success ,
Bitubo has combined years of experience with a state-of-the-art warehouse to develop a process that ensure first quality raw materials and production on a consistent basis . The high-performance race motorcycle suspension products will debut in Florida at the 2022 Daytona Bike Week , Friday , March 4 , 2022 - Sunday , March 13 , 2022 . The Bitubo Race Suspension line will also be featured at select events throughout the season , available to order through select dealers early 2022 . Gianni Mardollo ( CEO - Bitubo SRL ) stated that " the development of a marketing and sales department started several years ago and has certainly contributed to the growth in our turnover . At the same time , it highlighted even greater opportunities for expansion . Our priority has been to make sure that we can scale up to
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