EICMA 2021 - " A Tank Full Of Passion "
That is how the Italian motorcycle industry trade association that organizes EICMA ( ANCMA ) described this year ' s " return of the king " of annual international motorcycle industry shows . Calling it a return of " prepandemic enthusiasm and confidence for the International Two Wheels Exhibition in Milan " and a " test of strength for the industry " to " rekindle fans ' dreams ", the organizers claim that the attendance " reached the maximum limit of capacity allowed by the current legislation on the days open to the public " with 342,644 " presences overall ." Italian expo attendance figures from the likes of EICMA and others are always " creative ", always open to interpretation and conjecture , but based on what we here at AMD saw on the first three days , including the first of the four public attendance days , our forecast that the smaller show ( in OEM and PG & A vendor exhibitor number terms ) would still attract sufficient visitors to keep vendors and numbers in harmony have proven to be correct . From the V-twin and wider custom market perspective it was an excellent event , and the first time we had been able to go to an expo anywhere since February 2020 . Here is the organizers ' press release in full …
Milan , 29 November - " In the end it was passion that won - the great desire by the public to experience the event in person , the determination of the exhibitors and the desire by the trade to get back to doing business in person . " The 78th EICMA , the International
Two Wheels Exhibition , closed its doors on Sunday , November 30th , at Fiera Milano Rho with a success that takes the exhibition event back to prepandemic enthusiasm . This statement , after the forced stop last year , also takes on great symbolic value and confirms that the model of trade fair implemented by the historic Milanese show is up to date . " Despite the contraction of the exhibition area , dictated by the consequences of the pandemic , in the four days it was open to the public , a total of 342,644 presences [ were recorded ] in the five halls occupied this year and in the outdoor areas . " This result was distinguished by a visitor experience in complete safety and with over 94 % of the tickets purchased online thanks to the decision of the organization to avoid pressure on the ticket offices of the trade fair area - making EICMA the best attended event hosted at the Milan Rho fair facility since 2020 . " The international popularity of the exhibition event among business visitors was also good and , despite the latest restrictions and the difficulties linked to international travel , with 28,841 trade professionals ( 43 % foreign ) and 45,127 journalists , influencers , technicians and communication professionals ( 35 % from abroad ) taking advantage of the exclusive press day on the Tuesday . " The success of EICMA 2021 with the public did not end in the halls , but expanded to the outdoor spaces of the
event which , as well as hosting the exclusive tribute to the career of Valentino Rossi , this year presented a rich and consolidated program of exhibitions , performances , races and test ride opportunities which were greatly appreciated by the lovers of two wheels . " First of all ," the Chairman of EICMA , Pietro Meda , said ," I want to underline that we concentrated our efforts to apply the rules on the control of the accesses very strictly , which entailed a major organizational effort in collaboration with Fiera Milano and with the approval of the exhibitors . " The great presence of the public
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National Cycle : A regular exhibitor at EICMA , the Maywood , Illinois based manufacturer does well in Europe with its ZTechnik screens for BMW models and advanced airflow management design VStream screens for most popular late ' metric ' models . The company ' s custom screens sell well too , such as the 4 " high , Quantum coated ' Fly Boy ', ' Bad Boy ' and ' GeeBee ' bolt-on stock replacement windscreens for the stock Batwing fairing - available from distributors in Europe , including Zodiac International ; www . nationalcycle . com
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