AMD 270 January 2022 Aftermarket Moto Design 270 Jan 2022 | Page 14

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NEWS

BRIEFS

C & B Operations , a familyowned dealer group that operates 37 John Deere dealerships in South Dakota , Minnesota , Montana , Wyoming , Iowa and Idaho , has bought Okoboji Indian and Okoboji Motorsports in Spirit Lake , Iowa ( where the Indian factory is ), and established a new division called C & B Powersports . Okoboji Motorsports offered Polaris off-road vehicles , Polaris snowmobiles , Slingshot and Genuine Scooters . Okoboji Indian exclusively offers the entire line-up of Indian Motorcycles . The name of the store will change to C & B Powersports .
Ski-Doo , Can-Am and Rotax owner BRP , has reported Q3 revenues down by -5.2 % ( CAN $ 1,588.0m ) representing a " previously anticipated decrease of product deliveries mainly caused by supply chain disruptions ." Revenues were CAN $ 5,300.4m for the nine-month period ended October 31 , 2021 (+ 28.1 %). It has seen market share gains in ORV and PWC in North American powersports , despite retail sales being down by -20 % ( compared to a 2020 third quarter ) due to limited product availability in the network .
In an " Outdoor Recreation Meets Gaming " move , Polaris is to gives gamers virtual off-road vehicle experience through a partnership with Battlefield 2042 . Fans will be able to operate a Polaris Sportsman within EA ' s latest game and enter a giveaway featuring a custom Polaris Sportsman ATV grand prize . The deal makes Polaris the Official Off-Road Vehicle Partner of Battlefield 2042 .
Michelin has won a unanimous defense verdict in a $ 66m motorcycle tire lawsuit in South Carolina . A jury ruled unanimously in favor of Michelin North America , Inc . in a high-profile product liability case involving a 2017 motorcycle accident . The crash resulted in catastrophic injuries to both occupants , including the driver who sustained permanent paralysis . Plaintiffs alleged that the motorcycle tire was defectively manufactured . Michelin stated that " while we sincerely regret this tragic accident and the devastating effects it has had on the family , the evidence presented throughout the eight-day trial showed that the accident resulted from severe under-inflation and improper maintenance of the Michelin tire , not a manufacturing defect ."
<<< Continued from page 64 " As our industry leans into expanding , Ricky ' s champion mindset will be instructive and inspirational , enabling all participants to walk away with strategies to help them discover their inner champion ." The range of educational and industry insight presentations and dealer education opportunities at AIMExpo will be extensive . Under the " Disruptive Thinking " theme , the
program is " designed to help dealers approach business from different perspectives and bring together current industry need-to-know content on a variety of key topics " - all sessions will be free for all registered AIMExpo guests . " Consumers ' interests , the way we do business … nearly every aspect of our
Two years ago , Sportster conversion kit pioneer , former flat track race mechanic and all-round race fanatic Steve Storz celebrated the 40th anniversary of his Storz Performance business - one whose design ideas and concepts are once again at the forefront of the contemporary custom market . For Steve , the motorcycle business is as much about relationships as anything , and one of his most celebrated was with the legendary Italian suspension Guru Enrico Ceriani . lives has changed in the last 18 months ," said Cinnamon Kernes , vice president of market expansion at the MIC . " This AIMExpo will give dealers and the broader powersports industry access to information , insights and connections to enable them to return to their businesses and implement real , positive change ."
AIMExpo will open with the first inperson MIC Communications Symposium since 2019 . The session " Last Year Was Great ; This Year Could Be LEGENDARY ," will bring together " industry thought-leaders sharing powerful , pragmatic and contemporary insights to fuel dealer success . The panel will share learnings ,
The Ceriani name is synonymous with high-quality motorcycle suspension components that have been sold in the U . S . since the 1960s - with great brand name recognition and a superb racing history . Steve ' s successful business friendship with Ceriani saw his Storz Performance operation granted a domestic U . S . trademark for the Ceriani name and has been manufacturing complete bolt-on Ceriani inverted front fork kits for Harley-Davidson applications since 1998 . While he has no intention of closing down , and fully intends to continue making and selling his Storz Performance line of parts and accessories for Sportsters , Steve has decided the time is right to sell the trademark . Included in the trademark sale are technical drawings as well as proprietary procedures , vendor lists and raw materials processing required to manufacture these forks . The USPTO Trademark number 1,927,816 has been maintained as required by law and it has attained incontestable status . A notarized
AIMExpo 2022 Education Schedule
Wednesday January 19
MIC Symposium - " Last Year Was Great ; This Year Could Be LEGENDARY "
MIC Symposium - Electrification of Powersports Pt I
Keynote Speech - Ricky Carmichael Industry Party Powered by Tucker Moto Mayhem Flat Track Racing
Thursday January 20
Managing by Metrics Rather Than by Emotions
Pandemic Problems - How to Thrive , Not Just Survive
Winning the War for Talent - How to Have Superstars Banging Down Your Door to Work for You
Cultivating a Community of New Riders
Friday January 21st
Digital Lead Generation & Follow Up - Why Would I Give My Information to You ?
Electrification of Powersports , Part II
metrics and research from some of North America ' s most progressive dealers ."

Storz Offers Prestigious ' CERIANI ' Forks U . S . Trademark for Sale

Steve Storz and the late Enrico Ceriani in Italy , taken in the mid 1990s
Storz / Ceriani 55 mm inverted forks
document signed by Enrico Ceriani in 1994 authorizing the sale of the CERIANI trademark name to Storz Performance , Inc . is also included . Interested parties should contact Steve at his Ventura , California headquarters . www . storzperf . com
14 AFTERMARKET MOTO DESIGN - JANUARY 2022 www . AMDchampionship . com