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BRIEFS
The Bureau of Economic Analysis ( BEA ) released 2020 data detailing how outdoor recreation continues to generate billions in economic output and create millions of American jobs . When it came to adding economic value , motorcycle and ATV riding came in fourth largest among the most popular outdoor activities in the United States .
Brembo CEO Daniele Schillaci is eyeing start-up deals to boost the software content of its premium brakes as software takes bigger role in brakes ( Reuters ). At EICMA the company , whose customers include Ferrari , Tesla and several Formula One teams , presented ' Sensify ', a pioneering braking system that can operate independently on each of a vehicle ' s four wheels . It includes a digital " brain " that uses data to adapt braking to personal driving styles and changing road conditions . Schillaci , an automotive industry veteran with previous stints at Nissan Motor and Toyota , said mechanics were still predominant in the Sensify system , compared with software content . " But soon the mechanic and software contents will become predominant in braking systems ."
H-D has already had to issue a safety recall on certain of its 2021 RA1250S and RA1250 Pan America ADV production models - the seat base may not be fastened properly , which could cause the hand-hold portion of the base to fracture .
Best known for its shock absorbers , Fox Factory Holdings has invested an initial $ 500,000 in a " signature community investment program " called ' Trail Trust ' to " deliver sustainable adventure to all ." In what is increasingly being seen as a green credential and off-road sport arms race between major players ( and wannabe corporations ) in the United States , Fox , " together with nonprofit partners worldwide ," Trail Trust will be " promoting the conscientious use of land amongst outdoor enthusiasts and protecting our shared playgrounds . It also requires expanding opportunities within the outdoor sporting industry , diversifying the populations that participate in cycling and power sports - because everyone deserves the thrill of adventure ."
Tim Osterberg Joins S & S Cycle
S & S Cycle has hired former Harley man Tim Osterberg as its new Senior Director of Engineering and Product Development . " S & S Cycle has seen substantial growth in recent years and continues to source talent to support that momentum ." Recently added to the roster is Tim , who spent nearly two decades at Harley-Davidson and more recently a substantial tenure at Hayes Performance Systems , where he was instrumental in new product development for the powersports market . " The opportunity to join S & S and lead its product development into the future has been shared with only a few
In 2020 , SUPER73 - " the American lifestyle adventure brand specializing in electric motorbikes " - launched a collaboration with Roland Sands Design ( RSD ) and the result was its flagship RX model . A year later RSD " embraced the fully adjustable suspension , powerful disc brakes and the most powerful motor in the SUPER73 range " to develop an off-road style racing concept . " The result was instantly popular ," according to SUPER73 , so a limited edition production version has been created - unveiled at the Moto Beach Classic in October 2021 . All the key elements of the RX series have been incorporated into the ' Malibu ' production model , which
Boise , Idaho based HardDrive ' s new 2022 catalog is complete and will be in the mail to its domestic and international dealer network throughout January and live on the HardDrive dealer portal the first week of January . HardDrive V-twin Product Director Krys Brown told AMD : " We have a new exclusive partner that we are really excited to have on board : Motopockets ( https :// adventure pockets . com /) is a USA made , high quality , rider-designed utility bag line that has proven its performance mile over mile . " We are extremely grateful for our exclusive partners and the spark their brands are creating throughout our industry . Their partnerships have given HardDrive a unique portfolio with strong margins which give our
people across the last six decades , and I consider it an honor to have been chosen for the role ," stated Osterberg .
included relocating the powerful 960 watt-hours battery to the downtube to improve the handling with a lower center of gravity . The suspension retains the stock adjustable RX inverted front air fork and adds a Fox Racing Float 3 Evol rear shock unit to improve ride quality and handling . A Magura four-piston front brake caliper is fitted , along with short brake levers to increase precision as the stock 203 mm rotor is clamped . Upgrades include a SUPER73 mid-bar handlebar and bar pad . It also has 130 mm ODI Ruffian ATV grips , which were added to the bar ends using gold lock rings engraved with " SUPER73 ." Crank Brothers " Stamp 2 " pedals received gold pins , a KMC Z410 gold
HardDrive 2022 Catalog
dealers the edge needed to thrive in a competitive market : Firebrand , Kodlin USA , Fox , Ken ’ s Factory , Sawicki , Racing Bros ., Patriot Suspension , Energy One Clutches and Rocket Cams , just to name a few .
Tim ' s expertise includes the full breadth of the product life cycle supported by a clear understanding of manufacturing processes and the powersports market . " Choosing the right leader for this critical role required an extensive search and we feel Tim ' s experience and comprehensive knowledge of the product development process is an ideal fit to move S & S forward in our current as well as future markets ," shares S & S President and CEO Paul Skarie . www . sscycle . com
RSD-Designed SUPER73-RX ' Malibu ' e-Bike
chain and upgraded off-road capable tires . www . super73 . com
" Bringing on NAMZ and Badlands last year has created a solid relationship with the NAMZ Custom Cycle Products family , and it was an easy decision to additionally bring on their stellar performing Letric Lighting product line . We are really excited to be able to offer our dealers the level of quality that Letric provides , with a LED lifetime warranty to back it up and a fit and finish that complement today ’ s trends . " Within our 1,300 + pages , we have a wide variety of brands that have expanded their line-ups and rounding out their fitment with new 2021 + models , the Pan America , Sportster S and Indian , like Dynojet , PSR , Sawicki , TBR and Galfer . It ' s exciting times over here at HardDrive and we are really looking forward to the future ." www . hdtwin . com
16 AFTERMARKET MOTO DESIGN - JANUARY 2022 www . AMDchampionship . com