Honda ' s Ambitious Wish List
Honda continues its inexorable march into a brave new future with a slew of corporate initiatives including , our favorite , a plan to go into the airborne mobility business ! While solidifying its existing businesses as the foundation of the company , and leveraging core competencies , Honda says it is " thoroughly committed to contributing to the realization of a society with zero environmental impact and zero traffic collisions and also to new initiatives that enable Honda to take on challenges in new areas ." " In addition to research on advanced environmental and safety technologies , Honda R & D Co ., Ltd ., which takes a lead role in Honda ' s technology research and development , is pursuing outside-the-box research on technologies that will bring about new value for people by expanding the potential of mobility into the 3rd dimension , then the 4th dimension - which defies the constraints of time and space , and ultimately into outer space . " These new initiatives include an electric vertical take-off and landing aircraft ( eVTOL ), an avatar robot with
The Honda eVTOL concept for a new city-to-city mobility ecosystem . the goal of expanding the range of human ability , and a new challenge in the field of outer space . " Honda eVTOL aircraft : will make mobility in the skies more accessible for people and leverage our electrification technologies for its gas turbine hybrid power unit . Adoption of the hybrid power unit enables the extension of range , which will enable Honda eVTOL to provide inter-city ( city-to-city ) transportation , where the market size is expected to grow in the future . " Honda will create a new ' mobility ecosystem ' featuring Honda eVTOL at its core , connected with mobility products on the ground ". Second , " Honda will develop an avatar robot with the goal to expand the range of human ability virtually without the constraints of time and place / space . The Honda Avatar Robot will be equipped with a multi-fingered hand , an application of Honda robotics technologies , and Honda ' s original AIsupported remote control function . With a view to putting the Honda Avatar Robot into practical use in the 2030s , Honda is pursuing development
with a goal to conduct technology demonstration testing before the end of the fiscal year ending March 31 , 2024 . " Honda has been continuously working on robotics research , including the research and development of its bi-pedal robot ASIMO . As a part of next-generation Honda robotics , Honda is pursuing
Keiji Ohtsu , President and Representative Director of Honda R & D Co ., Ltd .
development for the practical applications of Honda ' s original avatar robot to expand the range of human
ability - an avatar robot can act as a second self of the user , that the user can perform tasks and experience things without being there in person , including the realistic sense of handling objects remotely ." Third , Honda says it will " take on the challenges in the field of space technology , including building a circulative renewable energy system on the lunar surface by leveraging Honda fuel cell technologies and high differential pressure water electrolysis technologies , applying Honda ' s multifingered robotic hand , AI-supported remote control function , and highlyresponsive torque control technologies to remotely-controlled robots which will perform tasks on the lunar surface . " The proposal by young Honda engineers is to research and develop a small , reusable rocket by applying Honda ' s core technologies such as combustion , fluid , control and guidance technologies . Honda views the field of space technologies as a place to take on new challenges . Keiji Ohtsu , President and Representative Director of Honda R & D Co ., Ltd ., is quoted as saying : " All of the initiatives we have announced are for the challenges Honda takes on in new areas , but the underlying passion of Honda to use our technology to make people ' s lives more enjoyable remains unchanged . " Ever since the company ' s founding , the wellspring of Honda ' s challenges has always been the people at Honda who generate original technologies and ideas . Through the creation of new mobility , Honda will continue striving to change the value people place on mobility and make positive changes to our society ."
An SR / F Gets the Nike ' Portlandized ' Treatment
Legendary Nike footwear designer Tinker Hatfield ( Air Max , Air Jordan ) teamed up with fellow Oregonian See See Motor Coffee ' s Thor Drake to design this custom electric Zero SR / F , having made its debut at the 2021 One Moto Show ( April 30- May 2 , 2021 ) at the Zidell Barge Building in downtown Portland , Oregon . The 1-of-1 bike was auctioned at Bonhams on October 21st . " As a scooter rider originally , Hatfield was shamed into riding motorcycles by none other than
Michael Jordan , and over the course of the past two decades Hatfield says he has become an avid motorcycle rider , even owning a Zero motorcycle before this project ," says the Scotts Valley , California based specialist electric motorcycle manufacturer . " Hatfield and Drake ’ s finished product is a beautiful , more ' Portlandized ' racing bike that makes the already impressive Zero SR / F motorcycle look and feel more powerful than any V- twin out there ."
24 AFTERMARKET MOTO DESIGN - DECEMBER 2021 www . AMDchampionship . com