AMD 259 February 2021 American Motorcycle Dealer 259 Feb 2021 | Page 6

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now the branded Tier 1 audio vendor of choice and yes , the over-bloated number of Softails has also been trimmed with three 114 " models dropped - the Low Rider ( the Low Rider S is still in production ), the FXDR and the Softail Deluxe . The less than stellar Street and Street Rod 750 have also gone , just leaving the Street 500 cc as a learner platform .
There are still three CVO models at the top of the range , and a CVO and two other Trikes , but when CEO Jochen Zeitz talked about cutting the model range offer by 30 % or more , it had been widely expected that there would be fewer still Softails , fewer ( not very many ) ' Specials ' and there certainly need to be fewer than the ( still ) nine Tourer options - three of which are described as ' Hot Rod Baggers '. With the Pan America coming to market in a few weeks , it is to be hoped that there will be more mid-cycle

2021 H-D Street Bob 114 " Adds Gritty Performance to Cruiser Line-Up " initiatives to build some genuine momentum and excitement if the kind of dealerships and dealer groups that Harley is hanging its hat on are to prosper . Time is short for The Motor Company , and failing to act convincingly and quickly could be a big mistake . In a chronic failure to " speak millennial ", Harley remains steadfastly tone deaf . It continues to demonstrate that it wouldn ' t know an edge if it fell off one .

Harley is describing its 2021 Softail range as motorcycles that " combine modern power and technology with authentic American styling to offer a pure riding experience ." The headline news in Softail terms centers as much on the models that are not now in the line-up as on those that are - at least in terms of anything new for dealers to be able to raise pulses with . It has been a necessary trimming , but one that maybe hasn ' t gone deep enough yet . The two ' hero ' initiatives are the Street Bob receiving a displacement upgrade with the Milwaukee-Eight 114 engine (" in addition to its stripped-down styling and no-nonsense performance ") and , entering its 31st year , " the 2021 Fat Boy 114 kicks sand in the face of its historically tamped down , mean streets , big and bad positioning with a " brilliant chrome " bling restyling . " With its steamroller stance , the Fat Boy remains one of the most physically imposing motorcycles in the Harley-Davidson portfolio . Refreshed styling for 2021 brightens its look as brilliant
Street Bob 114
chrome replaces the satin chrome finish on the powertrain and exhaust , the front end , the rear fender struts and the console . " The Harley-Davidson Softail chassis offers the look of a classic hardtail frame but is underpinned by modern [ monoshock ] suspension for a smooth ride and outstanding handling ." All the Softails feature the Showa dual bending valve front suspension . " The chassis design is optimized to reduce weight without sacrificing stiffness . The rigidmounted [ twin counter-balancer ] Milwaukee-Eight V-Twin engine further stiffens the entire chassis and contributes to a platform that delivers strong acceleration and responsive handling and braking performance ." Eight Softail models " range in style from classic to custom to gritty , and each is ready to roll the boulevard or chase backroad adventure ." There are four 114 " Softails , one ( the Heritage Classic ) that is available with either the 107 or 114 " M-8 and three with 107 inchers only - the Standard , the Slim and the euro-centric Sport
Fat Boy 114
Glide . Being heavily hyped by Harley as a new model (!), the " NEW " Street Bob 114 is described as a " tough looking bike that was intended to be ridden hard . The lightest-weight Softail model equipped with a Milwaukee- Eight 114 engine , the Street Bob 114 motorcycle is a quick and nimble ride with power to spare - 9 percent quicker 0-to-60 mph and 13 percent quicker 60-to-80 mph in fifth gear than the previous Street Bob ." The additional 2021 Softails : Standard : " The essential Harley- Davidson cruiser experience : a lean Bobber profile steeped in attitude ; classic Vivid Black paint highlighted with gleaming chrome and polished finishes ; the most-attainable entry point to Harley-Davidson Big Twin ownership ." Low Rider S : " High bars and horsepower define this performance-first cruiser ; premium suspension components are tuned for aggressive riding stoked by the power of the M-8 114 engine ; styling cues inspired by the coastal build scene ." Slim : " A stripped-down , lowslung
Bobber brings old school styling into the modern era ; black steel laced wheels , tuckand-roll seat cover , Hollywood handlebar , bobbed fenders ." Sport Glide : " Power , performance and versatility ; an aggressive factory-custom cruiser outfitted with a detachable fairing and rigid clamshell saddlebags ; ideally suited for light touring , cruising or commuting ." Fat Bob 114 : " A burly streeteating muscle machine ; inverted race-style forks , dual front disc brakes , 2-1-2 performance exhaust , M-8 114 power ; a cruiser that thinks it ’ s a sport bike ." Heritage Classic : " All-American vintage style with modern performance ; locking vinylcovered saddlebags , detachable windscreen , chrome steel laced wheels and front hub covers ; choice of M-8 107 engine with chrome styling or 114 with dark styling ." The Low Rider , Deluxe and FXDR 114 models will not be produced for 2021 ; the Breakout 114 will be available only in some international markets .
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6 AMERICAN MOTORCYCLE DEALER - FEBRUARY 2021 www . AMDchampionship . com