AMD 259 February 2021 American Motorcycle Dealer 259 Feb 2021 | Page 18

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NEWS

BRIEFS

Honda ' s all-new 2021 watercooled Honda Rebel 1100 parallel twin midsize cruiser features Honda Selectable Torque Control ( which incorporates Wheelie Control ), engine braking , a Dual Clutch Transmission ( DCT ). " Carefully developed geometry , sportworthy components at a best-in-class power-to-weight ratio and a very competitive $ 9,299 MSRP ." The engine is a retuned version of the power plant from Honda ' s popular Africa Twin Adventure platform .
In June 2020 the U . K .' s Pensions Ombudsman made an official finding of " exceptional maladministration causing injustice " against former Norton Motorcycles CEO Stuart Garner and ordered him to repay around £ 14m ($ 17.4m ) to some of those who lost their investments when Norton filed for Administration in January 2020 . Norton has stated its belief that the missing money would be recouped from asset sales , but it doesn ' t look like Garner himself will be putting his hand in his pocket anytime soon . Having failed in an appeal against the finding , Leicester city council filed a bankruptcy petition on Garner ' s behalf in December .
Chris Hunter , owner of Bike EXIF ( BE ), the respected online custom bike news service , recently sold the property to the American Iron & Air team of Adam Fitzgerald and Gregory George Moore . Founded in 2008 , BE specializes in café racers , bobbers and scramblers and is an especially influential brand in the wider ' Alt Moto ' scene that it has done much to popularize . The site is said to attract over a million page views every month .

Tucker Dealer Training and 2021 Road Show Stops

Tucker Powersports has launched what it describes as a " major dealer training initiative " as part of its Road Show program . The free online dealer training culminates in the series of live Road Show events at major racing venues around the country - the program runs through May 2021 . " The key to a retailer ' s success is great customer experiences delivered by knowledgeable dealership staff ," said Marc McAllister , Tucker President and CEO . " The Tucker Road Show is based on supporting dealers and their staff so that they can represent great products from dozens of the manufacturers we work with ." Tucker dealers are given free access to online training via Tucker U , a customdesigned training portal , which features interactive training programs addressing all types of powersports products . Dealership staff members earn points for completing levels of training , which translate into preferred pricing programs for their dealership and ultimately an invitation to participate in one of the four Tucker Road Show tour stops . " Tucker ' s Road Show events are an opportunity to take a deep dive into
Mama Tried and Flat Out Friday - its associated race event - are teaming up with their friends Garage Metallica , Lucky Friends Rodeo , BMS Motorcycle , Flat Track Brasil , Cine Joia , SP Race Park and Joe King Speed Shop to host an all-weekend motorcycle show and race in Brazil . " Brazilian custom motorcycle builders , racers , collectors and friends are coming together for a full weekend of partying ,
the newest and coolest products in the industry ," said Brad Turner , Tucker ' s VP of Sales . " All of the industry ' s biggest companies have committed to participating in the four events with displays and experts who can speak to their product ' s features and consumer benefits . We ' ll also include lots of opportunities for socializing with other dealers and chances to experience NASCAR speeds on the paved racetracks ." The company ' s events will take place at Texas Motor Speedway ( March ), Las Vegas Motor Speedway ( April - previously slated for February ), Charlotte Motor Speedway ( April ) and Kentucky Speedway ( May ). Each event takes place in the speedway ’ s infield in both open garages and outdoor displays . Product manufacturers will showcase their latest products and dealers will be able to order with special pricing , based on the points earned through online training . Tucker and participating vendors will encourage COVID safety and will operate within each region ’ s prevailing safety protocols . One of the largest display areas will be the Tucker house brands , which are created and distributed exclusively by Tucker for their dealer network . The
sharing and racing in beautiful São Paulo , Brazil . Smaller crowds are expected and all safety measures ( limited occupancy , social distancing , masks etc .) will be enforced ." Slated for February 13th 2021 , the organizers say that this is
LOCATIONS AND DATES
Fort Worth , Texas Texas Motor Speedway March 22 , 2021
Las Vegas , Nevada Las Vegas Motor Speedway April 12 , 2021
Charlotte , North Carolina Charlotte Motor Speedway April 26,2021
Sparta , Kentucky Kentucky Speedway May 17 , 2021
product range includes parts , accessories and consumables for virtually every on-road and off-road motorcycle , 4x4 and UTV . Tucker U is available to dealers immediately and is set up to log dealer training points for the program .

Mama Tried and Flat Out Friday are Expanding with Brazil Event

intended to be the first of an international series / tour of Mama Tried events . The next Milwaukee staged Mama Tried and Flat Out Friday races are planned for December 3rd 2021 . www . mamatriedshow . com
18 AMERICAN MOTORCYCLE DEALER - FEBRUARY 2021 www . AMDchampionship . com