AMD 259 February 2021 American Motorcycle Dealer 259 Feb 2021 | Page 9

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and guided by its vision to build its legend and lead the motorcycle industry through innovation , evolution and emotion ," saying that it is " focused on reigniting the spirit of Harley-Davidson and returning to winning - delivering the timeless pursuit of adventure and freedom for the soul for riders around the world ." So far , in terms of " expanding its business focus beyond motorcycles ," the primary initiative we know about so far has been the Serial 1 eBicycle business unit established in Utah - with free shipping on pre-orders being offered to United States and German customers until full details about the initial Serial 1 offer have been revealed . The one HUGE thing that the ' Rewire '/' Hardwire ' process has resulted in , and the one that brings us back to the MY2021 unveil , is the much needed rationalization of the existing motorcycle range and shakeup of the new model program that ' More Roads ' had set in train . As this edition went to press , in addition to abandoning the hydraulic clutch experiment on its Touring models , AMD understands that Euro 5 emissions compliance , or lack thereof , will result in the withdrawal of
Sportsters from the model line-up offered for sale in Europe . In terms of new models , the Pan America Adventure Tourer was confirmed some months ago , along with a decision to cancel the plan to additionally introduce the ' Bronx ' Streetfighter for 2021 - the future of Harley ' s Streetfighter now appears to be uncertain at best and the Pan America is to be afforded its own model introduction on February 22nd . One model surrounded by confusion
though is the 1250 cc Custom concept that would share the Pan America / Bronx engine platform . Despite appearing to have been nixed when it abruptly disappeared from Harley ' s ' Future Models ' website page three or four months ago , rumors have been growing it has indeed been given the green light after all - which seems unlikely as that would be inconsistent with the intention of rationalizing an over-burdensome range . With production of the 750 cc Street and Street Rod having been halted in the United States and India ( the 500 will continue as Harley ' s training platform of choice ), AMD believes that for MY2021 Harley will initially confirm two 114 " and one 117 " CVO Trike ; three 117 " CVO models ; four 107 " and eight 114 " Touring models , two of which are the Police models ; five 107 " and four 114 " Softails and three Sportsters ( Iron 883 , Iron 1200 and Forty-Eight 1200 ). Many will argue that in the context of

cash savings of $ 115 million a year

the market ' s direction of travel and evolving demographics , this is still too many big inchers and too few in the middleweight market ( south of the 80 cubic inch mark ). Indeed , while five Softails have been axed ( canning the Low Rider calls time on a long standing and once well liked brand ), the trimming falls short of the 31 % reduction mooted last year . It is assumed that with the eBicycles due to come on stream and the hugely negative headwinds that cancelation would create , Harley will persevere with the $ 30k LiveWire - at least for the time being -though it is rumored that 2021 will be its last hurrah . Now that Polaris is finally making an electrification play with its Zero Motorcycles driveline deal ( although they have not yet announced plans to get into the electric motorcycle space , neither with Indian nor otherwise ), that would be a surprise , and although I am no fan of its initial electrification strategy , cancelling LiveWire could well be a premature decision that comes back to bite them . If anything , the increasing focus on downtown emissions compliance and Urban Mobility in the context of the pandemic should give Harley an opportunity to use LiveWire as a startpoint from which to kick-on and evolve less powerful but greater duration powerplants for commuters . Otherwise , Harley runs the risk of all pioneers - lying face down in the dirt with arrows in their back ! Dropping the XL 1200 Roadster and the other changes mean that the 2021 offer will be some eight models lighter , down from 35 , so rather than the 30 % reduction in model numbers that had been mooted , that is only a 23 % reduction ( Custom 150 notwithstanding ), but it is a start and a move in the right direction . www . AMDchampionship . com AMERICAN MOTORCYCLE DEALER - FEBRUARY 2021 9