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BRIEFS
Comoto Holdings , the owner of J & P Cycles , Revzilla and Cycle Gear , has acquired Colorado based REVER , the world ' s largest motorcycle , offroad and adventure GPS app and community , to further expand its digital platform consumer reach footprint . The REVER app is said to have been downloaded more than one million times .
The MIC has said that domestic U . S . motorcycle sales were up by double digits percent through the third quarter . Yearto-date sales of new motorcycles and scooters through September increased 10.2 % compared to the same period of 2019 .
The pre-production protype of the upcoming Harley Pan America has been on the road in Europe - visiting dealers in France and Italy in particular to spread ADV love in advance of the expected Q1 launch confirmation . Indeed , several Italian Harley dealers are reported to have already placed pre-orders as Milwaukee works hard to prop up any domestic U . S . negativity with enough international sales to make it worth continuing with , or maybe because it is because the BMW and Honda Africa Twin dominated European ADV market will be the toughest to crack .
AMA Hall of Famer and original member of the Indian Motorcycle Racing ' Wrecking Crew ', Bill Tuman has died in Bettendorf , Iowa , aged 99 . In a professional racing career that spanned from 1947 to 1955 he won five AMA Grand National championships and earned nicknames such as the ' Rockford Rocket ' and ' Bullet Bill '. Between 1950 and 1953 he raced for the Indian factory team with Ernie Beckman and Bobby Hill - they garnered 14 AMA National wins between them .
H-D Announces MY2021 Single Global Digital Launch Event for January 19th
Harley-Davidson is to announce its MY2021 model range via a " global virtual launch experience " in January 2021 as a much trailed alternate to its traditional August Dealer Meeting and subsequent press releases and test rides . " Throughout Harley-Davidson ' s 118- year history , the brand has never before brought the entire world together to experience the debut of all-new Harley-Davidson motorcycles . On January 19th , 2021 , that all changes with a single virtual event . " During H-D 21 , the company ' s first virtual launch experience , Harley- Davidson will announce new 2021 motorcycles , parts and accessories , riding gear and apparel . " Those who participate will hear from Harley-Davidson leadership , product experts and passionate enthusiasts who are leading and shaping the industry on all that ' s coming to Harley- Davidson dealerships in 2021 ." The company says that the global virtual launch is part of its " streamlined and overhauled approach to bringing products to market for customers . Earlier this year , Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30 percent , shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to drive desirability and maximize impact in the market ." VP Marketing Theo Keetell is quoted as saying : " We ' re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles , including a glimpse
Momoa riding the upcoming Pan America
of our first adventure touring motorcycle , the Pan America ." American actor , producer and motorcycle enthusiast Jason Momoa will play a key role in the event . " Momoa will share his thoughts on how Harley-Davidson ' s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson and created new opportunities to explore endless horizons beyond paved roads ." Momoa is quoted as saying : " Harley- Davidson has unlocked opportunities for me to find adventure with amazing people , awe-inspiring places , and expand my inspiration seen in the ' United We Will Ride ' content series . " I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle . It ' s the perfect vehicle that combines my love of the outdoors , the unknown and Harley-Davidson . People are going to be completely stoked about this bike that Harley-
Davidson has created ." Harley says that the " all-new Pan America 1250 adventure touring motorcycle will be previewed in the January 19th H-D 21 virtual launch experience , but will be bringing the world back together on February 22 , 2021 to reveal the motorcycle ' s full details in a separate digital event with the spotlight on the new Pan America motorcycle specifically ." To take part in the H-D 21 virtual launch experience , register at www . H- D . com / 21
2021 FXLRS
64 AMERICAN MOTORCYCLE DEALER - JANUARY 2021 www . AMDchampionship . com