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More ' Rewire ' fallout - this time the victim is sponsorship at a popular local Milwaukee music festival - ' Summerfest '. After two decades , Harley has officially pulled the plug on sponsoring the H-D Roadhouse stage there . The latest iteration of Harley ' s ' Sustainability Report ' spoke lovingly about how it wanted to be a good neighbor , contributing to the communities in which it is active .

The 43rd edition of the Dakar Rally is set to be held in Saudi Arabia for the second time . The marathon will be held for 14 days , lasting from 3rd January until 15th January 2021 in cooperation with the Saudi Automobile and Motorcycle Federation .

Having already added manufacturing capacity in Argentina in 2020 , Indian manufacturer Royal Enfield ( Eicher Motors ) is said to be planning to open an additional ' overseas ' plant in 2021 , this time in Thailand . Based in Chachoengsao , it will be a Southeast Asia production hub . It will benefit from the better tariff status that Thailand would offer as one of the signatories to the recently concluded 15 nation Asia- Pacific free trade deal - a deal that covers some one third of the world ' s population , including China , but currently excluding India .

John Russell , the interim CEO for TVS at Norton Motorcycle in the UK , has said that he hopes to move the company into a new manufacturing facility near Birmingham , England , by the end of 2020 , with production underway there at some point in January 2021 . For the next year or so , he says the company will mostly be working on the current V4s and getting into Euro 5 compliance for future models . The company will be retiring the present iteration of the Commando after the current production run ends .

Dallas , Texas based online preowned motorcycle seller RumbleOn reported record Q3 gross profit margin and EPS . The company says it grew total gross profit per vehicle sold by + 261 % year-over-year with adjusted EBITDA of $ 4.7m on net income of $ 1.5m for the period to end of September 2020 . Revenue was + 39 % over Q2 at $ 117.3m on 4,263 units sold .

<<< Continued from cover Moscow Custom and Tuning Show ( April 2-4 ), followed by Motorama in Spain , and then the annual Bikerfest at Lignano Sabbiadoro in North Eastern Italy from May 13-16 . Hopefully that will be followed by the excellent Custom Bike Show organized by Twin Club MC at Norrtälje north east of Stockholm , Sweden , on the first Saturday of June ( June 5 , 2021 ). The long shadow being cast by the pandemic has already seen a slew of early 2021 postponements and cancelations . In addition to the biennial INTERMOT Expo in Germany having to go four years from its last show in 2018 to the next in 2022 , several other ' majors ' know they are already looking at a three-year gap ( at least ), with events such as the 2021 Tokyo Motorcycle Show postponed to

March 2022 and the legendary Isle of Mann TT having already had to wave the white flag of surrender on its June 2021 date until 2022 at the earliest . In the United States the picture is equally as mixed , but there is some very interesting news . Having postponed from October 2020 to January 2021 , AIMExpo is now being ' staged ' as AIMExpo Connect - a twoday online Digital Powersports Event on January 21 and 22 . Drag Specialties and Parts Unlimited acted early to cancel their planned February Louisville , Kentucky Dealer Showcase ( having also canceled their annual Madison , Wisconsin MVP and Dealer Showcase in August 2020 ). Tucker Powersports had already

decided to abandon its January Dealer Expo at Fort Worth , Texas , in favor of co-locating with AIMExpo as a host event . With that plan ' going south ', its response has been brave and ' ballsy ' in equal measure - a series of Road Show events , with the first four dates and locations seeing them kick off in Las Vegas on February 22 , then , via the Texas Motor Speedway near Fort Worth ( March 22 ) and the Charlotte Motor Speedway in North Carolina ( April 26 ), wrapping up their 2021 program at Sparta , Kentucky , on May 17 . Meanwhile the previously announced ( and innovative ) change of direction for the annual Progressive IMS ( International Motorcycle Show ) series now has dates and locations , kicking off at Denver on June 18-20 ( Loveland , Colorado ), then via Southern California ( Irvine ), Northern

California ( Sonoma ), Chicago ( Elgin , IL .), New York City ( Brooklyn ), Pennsylvania ( Carlisle ), Nashville ( Lebanon ) and Central Florida ( Lakeland ), the ambitious nine-event series will wrap up at Atlanta ( Conyers , GA .) on October 29-31 . Now owned and operated by London based Informa , the switch from the traditional winter indoor series of expo center based events to a summer outdoor program , with all the benefits and opportunities for test rides , funbased activities and engagement that offers , is one whose time had come , regardless of the pandemic . The organizers are to be congratulated on an initiative that could provide

Do you still have your 2020 AMD events listing Year Planner ? Keep it - you never know , one day it may be a piece of motorcycle industry memorabilia , a curio . A record of the year that never was !

LOCATIONS AND DATES

Las Vegas , Nevada Las Vegas Motor Speedway February 22 , 2021

Fort Worth , Texas Texas Motor Speedway March 22 , 2021

Charlotte , North Carolina Charlotte Motor Speedway April 26,2021

Sparta , Kentucky Kentucky Speedway May 17 , 2021

the whole of the motorcycle industry - OEMs , parts , accessory and G & A importers and distributors , dealers and sport access providers such as training programs - with a huge opportunity . One that could give the American powersports industry a solid foundation from which to genuinely " build back better ." It is to be hoped the industry backs them . In a news release the organizers have stated that " the reimagined , festivallike outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years , by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves in brand-new markets and products ( including electric mobility - eBikes , eScooters and RVing ). " The new , completely outdoors experience will feature more two- and four-wheel demo opportunities on motorcycles , ATVs , eBikes , eMotorcycles and other powersports vehicles for attendees than ever before - spanning both on- and off-road tracks ." Alongside new products , the organizers say that at each IMS Outdoors stop , " attendees can expect to be entertained all weekend long with local artisans and musicians planned to perform each day at the event while checking out the various options for craft food and drinks to re-energize their time on the various demo opportunities and attractions . " IMS Outdoors will confirm the return _>>