Sources : AMD , IDN , FT , Reuters , PSB , MPN , B & B , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com
BRIEFS
The Italian motorcycle market was down by ' just ' -6.33 % ( 90,070 units sold ) for the period January to November 2020 , with recovery continuing after a dismal first five months of the year . November saw growth of + 41.41 % compared to last year . Adding in mopeds and scooters , the total of all PTW sales there for the period was down by -6.58 % at 210,981 units in total . The top selling motorcycles were the Benelli TRK 502 / X , the BMW R 1250 GS and Honda ' s Africa Twin .
The UK motorcycle market was down by -6.68 % ( 89,497 units sold ) for the period January to November 2020 as the ' second wave ' of COVID-19 started to affect showroom traffic and general economic activity there . The UK motorcycle industry trade association ( MCIA ) says that as of 2019 there were 1.27 million motorcycles in use there in total .
H-D claimed 6th place in market share terms in Germany at a modestly increased 8.35 % for the period January to October 2020 with 9,855 units sold . Its best sellers were the Street Bob in 31st place ( 1,027 units sold so far in 2020 ), the XK 100 X ( 997 units sold YTD ), and the Sport Glide ( 697 units ). Indian Motorcycle was in 12th spot with a best so far market share of 1.48 % ( 1,714 units sold YTD ).
The German motorcycle market continues to recover strongly and was + 8.83 % in new motorcycle registration terms ( 117,979 units ) for the January to October period and + 23.37 % in total PTW terms ( including mopeds , scooters etc - 94,950 units sold YTD ). BMW remains top dog in its home market with a 20.80 % market share .
H-D was in 8th spot in market share terms for new motorcycle registrations in Austria for the January to September period - 703 units sold for a 5 % share . Indian Motorcycle was in 13th spot with 138 units sold YTD for a 1 % share . Not surprisingly KTM is market share leader in its home market . The Austrian market was essentially flat for the first nine months of 2020 at -0.42 % ( 13,333 units sold ).
Memphis Shades Increases its Springfield Mile Entitlement Backing
The 2020 Progressive AFT season saw some awesome racing - not least at the Labor Day weekend Memphis Shades Springfield Mile I and II as doubleheader events in September . In those races Sammy Halbert and Jared Mees took incident-packed Vance & Hines AFT SuperTwins wins . For 2021 , Memphis Shades has renewed its sponsorship for another doubleheader - with the races on September 4 and 5 - at one of the series ' most iconic of venues and one that always " produces the goods " where top class flat track excitement and skills are concerned . " It was a wildly successful weekend for racers and fans alike ," said Memphis Shades ' CEO Allan Mueller ," and we are proud to be able to be a part of it again for 2021 . The legendary Springfield Mile is a true test of speed , stamina and skill for AFT ’ s championship contenders . " After 22 years backing one of the biggest AFT race events on the calendar , we are especially pleased that after the 2020 success Progressive American Flat Track and
Polaris Slingshot announced DUB in Southern California as winner of its east vs . west custom Slingshot buildoff between rival automotive customizers after a two-week fan vote . DUB won with a blacked-out 2020 Slingshot built for legendary ' Blink- 182 ' drummer Travis Barker to take the ' Best of the Builders ' honors to the West Coast , besting pop superstar Teyana Taylor and The Auto Firm in South Florida . Each builder reflected on their client ' s personality : Barker ' s all-black , open cockpit concert on wheels , and Taylor ' s head-turning , show-stopping ride with matte grey and aqua-infused paint scheme . Barker recently decided to only own black cars , " so DUB was tasked with delivering a truly blacked-out design
Sammy Halbert took a dramatic win in the 2020 Memphis Shades Springfield Mile I , ahead of Jared Mees , who made a comeback to win the second of the doubleheaders .
Kiesow Racing will be able to repeat this doubleheader model for the upcoming season ." Memphis Shades is an industry leader in fairings , windshields and other aftermarket motorcycle accessories and has increased its support for the event entitlement fund for the 105th and 106th runnings of this historic event . www . memphisshades . com www . americanflattrack . com
Blacked-Out Custom Slingshot Wins ' Best of the Builders ' Title
from front to back , inside and out . DUB utilized a combination of matte and gloss black paint and wrapped select parts with Barker ' s signature graphics . A custom 24 by 10 inch rear wheel along with airride will demand attention at every stop light and turn heads on every street corner . " Barker ' s seats were custom stitched with his iconic ' F ' embroidered into the headrest . And , of course , fittingly for a musician , DUB packed as much into the sound system as possible , adding speakers to the exterior and center console between driver and passenger ." " As clean and sleek black is , it can be very challenging only working with black ," said Myles Kovacs , President of DUB . " But our job as a build team is to bring through our client ' s
personality , and we couldn ' t be happier with the finished result ." Squaring off head-to-head , DUB and The Auto Firm " are two of the most accomplished and recognizable groups within custom car culture - each with a wide range of customization experience and unrivaled familiarity with the Slingshot platform ."
14 AMERICAN MOTORCYCLE DEALER - JANUARY 2021 www . AMDchampionship . com