AMD 256 November 2020 American Motorcycle Dealer 256 Nov 2020 | Page 14

Sources : AMD , IDN , FT , Reuters , PSB , MPN , B & B , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com

NEWS

BRIEFS

Founded by lawyer Mark McCormack in Cleveland , Ohio , in 1960 with legendary professional golfers Arnold Palmer , Gary Player and Jack Nicklaus as its first clients , the modern-day iteration of ( now ) New York City based IMG is a very different business . The now private equity owned global conglomerate ' s latest ( but not first ) brush with the powersports industry has seen it signing a new multi-year partnership with Russian owned MV Agusta - " to build a licensing program focused on brand extensions and lifestyle products that reflect the company ' s commitment to performance , quality , innovation and consumer engagement within local communities " and to " expand its presence globally through a new range of consumer products ."
AMD was saddened to hear of the death of Carl Morrow of Carl ' s Speed Shop , Daytona fame . Carl opened his Speed Shop in Daytona in 1969 and was respected worldwide as a leading street , drag strip and Salt Flats performance engineer and tuner with records aplenty . Carl believed that the best performance was reliable realworld performance . His 2 " CV Typhoon slide carb design is still spoken of in hushed tones and his friendship will always be valued by hundreds .
Speaking of Daytona , AMD sends its best wishes to Bill Dodge of Bling Cycles who is recovering from a horrendous motorcycle accident involving a driver who made a left turn in front of him . A former AMD World Championship competitor from the days when the event was staged at Sturgis , we wish Bill a speedy recovery . A GoFundMe page has been set up to help with Bill ' s recovery .
H-D was in 7th spot in market share terms in Switzerland for the eight months to August , having sold 1,622 units , which was down by 9.44 % over the same period in 2019 . Indian Motorcycle is up to 10th spot in its European home market , selling 523 units through August . Yamaha is market share leader in Switzerland , ahead of Kawasaki , BMW , Honda , Triumph and KTM . The Yamaha MT-07 is the best seller there , ahead of the Kawasaki Z 650 and Z 900 , the BMW R 1250 GS , and the Yamaha MT-09 in 5th spot .

Say Hello to Gina Goetter - New Harley CFO

A month after CEO Jochen Zeitz announced his pick as Chief Digital Officer , a new Chief Financial Officer was named to replace Matt Levatich ' s trusty sidekick John Olin . Gina Goetter , " a top finance executive at Tyson Foods " joined the company effective September 30 . With " more than twenty years of experience driving strong financial and operational results and leading transformational change , Goetter most recently served as Senior Vice President and CFO of Tyson Foods ' s prepared foods segment , where she led the reinvention of the segment ' s business model to stabilize cash flow and right-size the cost structure " - in other words , she canned a bunch of people . " Prior to Tyson Foods , Goetter held
Powerhouse Brands , comprised of Performance Machine , Progressive Suspension and Burly Brand , will move its operations from La Palma , California , to a new state of the art facility in nearby Cerritos , California ( aka ' Dairy Valley ', Cerritos is one of the so-called Gateway Cities of southeast Los Angeles County ). The company says that the move to the new headquarters will support a 44 % increase in the number of employees and will allow for the addition of a full second shift . " It ' s a short ride from our current location in La Palma to Cerritos , but it will have a huge impact on Performance Machine , Progressive Suspension and Burly Brand ," said company CEO and President Chris Lindstrom . " Our new facility presents an opportunity for us to re-engineer our design , manufacturing and distribution processes which will result in improved efficiency and increased production capacity . This will be a big win for our customers in improved delivery time ." Lindstrom went on to explain that the new facility offers several features that will improve design , testing , production , shipping and the employee experience . " Improvements such as a + 27 % increase in the size of our quality lab , with improved testing capabilities , new research and design labs and an various global leadership positions with General Mills , Inc ., where she led business model re-engineering and optimized procurement strategies and logistics . Goetter earned a Bachelor of Science in Finance and Economics from the University of Wisconsin – La Crosse and an MBA with a dual concentration in Finance and Marketing from Boston College ." Jochen Zeitz is quoted as saying : " Gina is a CFO with the experience to drive a transformation of core processes and reporting for improved operational efficiency , build a global shared services model and modernize accounting and controls . She will add to the fresh perspectives and new capabilities now represented at the leadership level that complement the experienced talent that has been
engineering lab that is + 20 % larger than our current facility . The result will be enhanced testing capabilities with in-house wheel testing , brake system testing and in-house suspension testing . " We ' ll have an in-house polishing department to ensure high quality product finishes , with in-house assembly and packaging updated with the latest technology and automation - warehouse space will be increased by + 70 % to provide better order fill rate . " Simple things like updated offices will support employee collaboration and automatic touchless doors in main promoted from within . " We have a diverse management team structured in a new way that is designed to fuel Harley-Davidson ' s brand desirability and lead Harley- Davidson as a high-performing organization ." Darrell Thomas , who assumed the role of interim CFO , will continue as Vice President and Treasurer .

Growth Driving 2021 Powerhouse Brands Facility Move

paths of employee travel will improve productivity and hygiene . " With demand surging in 2020 , we are preparing for continued growth in the custom motorcycle business . Dealers are seeing a tremendous increase in the sales of used motorcycles . That is ideal for us as our custom wheels , brake systems , controls , accessories and suspension products are all great items to purchase to personalize and enhance a rider ' s experience ." The move will begin later this year after the new location is completed and Powerhouse Brands expects to have the move completed in Q1 2021 . The new 54,000 sq ft facility is located at 16121 Carmenita Rd ., Cerritos , CA , with convenient access to the I-5 and CA-91 freeways . performancemachine . com burlybrand . com progressivesuspension . com
14 AMERICAN MOTORCYCLE DEALER - NOVEMBER 2020 www . AMDchampionship . com