BMW
BMW is marking the 40th anniversary of the GS line -
the R 80 G/S made its debut at IFMA, Cologne, in 1980.
THE BRADLEY REPORT
STAT
ATTACK
BMW Motorrad has posted its
best ever sales results for the
month of June and says it is
"entering the second half of the
year with confidence."
Dr. Markus Schramm, Head of
BMW Motorrad, said: "After a
great start to the new year, we
were still up by the end of
February, with an increase of
almost +12% on the previous
year. Then the dynamic
development of the corona
pandemic began to have a
negative impact on the demand
for motorcycles. But we see
BMW Motorrad says it expects sales in the rest of 2020 further buoyed by its
new R 18 Cruiser - especially in USA where the company is not disguising the
fact that it is targeting Harley Big Twin sales.
clear light at the end of the
tunnel again."
BMW motorcycle and scooter
sales in June were +9.8% over
the same month last year
(20,021 units), with a total of
20,021 BMW motorcycles sold.
Despite understandably weak
sales from March to May, BMW
Motorrad sold 76,707
motorcycles worldwide in the
first half of 2020 - a decrease of
-17.7%.
Sales of 13,937 units in Europe
(+2,684 more than in the same
month of the previous year and
some 70% of total sales) saw
the company post +23.9% for
January to June, with a +58.2%
increase in the German home
market. They were +72.9% in
France; +52.2% in the
Netherlands, Belgium and
Luxembourg; and +52.0% in
Portugal. Sales in Australia,
China, India, Japan, Korea,
Malaysia, Russia and Thailand
were +17.3% in June (2,997
units).
BMW sole around 3,000
motorcycle in USA and Canada
in the first six months of 2020.
Australian Powersports Market
In Australia, the Federal Chamber of
Automotive Industries (FCAI - the trade
association that includes motorcycle
manufacturers and importers) has
released first half year figures for 2020
that show the sale of new motorcycles,
All-Terrain Vehicles (ATVs) and Side-by-
Side Vehicles (SSVs) doing very well.
Overall, a total of 52,838 vehicles were
sold from January to June 2020, in
comparison to 42,457 during the same
period in 2019. This represents a strong
+24.5% increase in sales.
The most popular segment during the
half year was the ATV and SSV
segment, with a total of 14,545 sales
(+50.91%) compared to 9,638 sales in
the first half of 2019. Off-road
motorcycles were +42.40% at 20,885
units in the half year, compared to
www.AMDchampionship.com
14,666 in the same period 2019.
Road bikes and scooters did not enjoy
the same increase in popularity - road
bikes were down -2.7% (15,243 units)
and scooters were -12.8% (2,166
units).
Honda claimed the top spot YTD
overall, reporting 12,563 sales for a
23.8% market share. Harley-Davidson
was in 7th spot in overall market share
terms (2,613 units sold - down from
2,924 units sold in the year ago
quarter), with Indian Motorcycle in
13th spot, selling 453 units YTD (up
from 323).
The top selling road bike in Australia
January to June 2020 was the Ninja
400, followed by the Yamaha XTZ690
and the H-D XG500 (433 units sold, up
from 298), which was also the top
selling Cruiser. The FXBRS was in fourth
spot (303 sold, the Indian Scout was in
sixth spot (183 sold), followed by the
H-D Lowrider S, FLSB, FXBB and FLFBS.
Harley's XG500
'Street' is its top
seller in Australia
The Motorcycle Industry Council
(MIC, Irvine, California) has
confirmed that domestic US offhighway
motorcycle sales for
the first half of 2020 were up by
a staggering 50.3%, with Dual
Sports up by 20.9%, Scooter
sales +4% and on-highway sales
down by -9.6%. Combined total
on and off highway motorcycle
sales were +6.4% compared to
the first half of 2019. Hurrah for
our side!
Switzerland: MotoSuisse data
shows total new motorcycle
registrations racing back into positive
territory with registrations +14.58%
at 21,833 units for the year to July. In
total PTW terms, the Swiss market is
up +9.63% (33,969 total units) for
the YTD. Yamaha continues as
motorcycle market share leader with
4,231 units sold YTD, with Kawasaki
second (3,287) and BMW third
(2,667). Harley is 7th with 1,382
units sold YTD and Indian is 10th
(446 units).
Poland: The PZPM reports new
motorcycle registrations at +22.82%
in June (2,949 units), but still down
for the year to June by -9.56% at
10,429 units (total new PTWs are
-19.08% at 17,815 units). The totals
for motorcycles receiving their first
Polish registration were -13.77% at
43,267 units, and PTWs -16.32% at
54,876 units.
Sweden: The McRF reports new
motorcycle registrations doing well at
+10.08% for the year to July (9,909
units). Total new PTW registrations
are +13.64% YTD at 20,432 units.
McRF CEO Niklas Kristoffersson said
that "the numbers clearly show that
consumers are increasingly
recognizing the benefits of PTW use
as an important transport solution."
Austria: Arge2Rad data shows
motorcycle registrations for the year
to June are -12.86% (8,627 units),
and PTW registrations -8.02%
(22,842 units). KTM is market leader,
followed by BMW and Honda, with
Harley 7th (523 units sold, 6%
market share) and Indian 15th (64
units sold).
Spain: ANESDOR reports continuing
signs of market improvement, with
motorcycle registrations for July
+16.45% at 23,793 units. The
growth means that the market lag
has declined to 'just' -18.30%
(89,033 units) for the YTD. Like most
of Europe, after a good start to the
year, registrations in Spain fell off a
cliff respectively in March (-46.64%),
April (-94.43%) and May (-43.68%).
In total PTW terms, Spain was
+19.77% in July at 27,254 units and
-16.82% YTD at 99,848 units.
AMD - SEPTEMBER 2020 21