AMD 253 August 2020 American Motorcycle Dealer 253 | Page 16

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NEWS
BRIEFS
Harley has announced a new round
of job cuts with some 140 positions
to be cut - 90 production jobs at its
York, PA. final assembly plant and
around 50 at Tomahawk, Wisconsin
(molding and paint). This is not
expected to be the last "right sizing"
we'll see at Harley this year.
Despite new CEO Jochen Zeitz'
avowed intention to steer
Harley away from trying to
teach the world to ride, the
company has added two
additional new courses to its
Rider Academy training menu.
The existing course is based on
the MSF Basic Rider Course. To
appeal to a wider range of
customers, Harley will add 1-on-
1 coaching sessions and private
group courses with a maximum
of four participants.
BMW Motorrad has reported global
growth of +9.8% for June - its best
ever June result - with a total of
20,021 BMW motorcycles sold.
Despite understandably weak sales
March to May, BMW Motorrad sold
76,707 motorcycles worldwide in the
first half of 2020 for a decrease of
'only' -17.7%. Sales of 13,937 units
in Europe (+2,684 more than in the
same months of the previous year)
saw the company post +23.9 % for
Europe January to June; with a
+58.2% increase in its German
home market. The company says it
expects to see U.S. sales buoyed by
the new R 18 Cruiser.
After having hoped to be able
to stage a delayed 2020 annual
Concorso d'Eleganza Villa d'Este
in October this year, BMW has
conceded that it will have to
cancel entirely for this year,
with May 28-31 confirmed for
2021. One of the most upscale
and prestigious of the world's
summer season of automotive
and motorcycle 'beauty
pageants', the event for classic
and vintage cars was founded in
1929 and takes place near the
Villa d'Este hotel in Cernobbio,
on the shores of Lake Como in
Italy.
Spanish Motorcycle Registrations Up in June
Having been -94.43% for April (841
units) and -43.68% for May (10,152
units), the latest new motorcycle
registration numbers from ANESDOR,
the motorcycle industry trade
association in Spain, show dramatic
signs of improvement.
Total new motorcycle registrations in
June were up by +13.03% (compared
to June 2019) at 21,057 new units and
are now running at 'just' -26.31% for
the YTD (65,247 units, compared to
88,540 for the same period last year).
90,000
60,000
30,000
Spanish registrations
88,540
-26.31%
65,247
MOTORCYCLE YTD
In statistical terms, when it
comes to recovery
rebounds, it doesn't
bounce much higher than
this!
After being -95.85% in
April with just 526 new
motorcycles registered in
Europe's largest market,
and "only" being down by
-11.35% in May (11,150
units), the latest new
motorcycle registration
statistics for June available
from ANCMA, the
motorcycle industry trade
association in Italy (the
owner of EICMA), make
extraordinarily good
reading.
June motorcycle
registrations in Italy were
+54.99% with 16,861 new
motorcycles registered,
putting the Italian market at a
way better than expected total
of "only" -23.83% (48,066
units) for the first half year.
Italy is an important scooter
and moped market, so total
PTW registrations (of all
displacements and styles) were
+37.31% (39,078 units) for June
80,000
60,000
40,000
20,000
Like most of Europe, after a good start
to the year in January and February
(+11.96% and +19.28% respectively),
registrations in Spain fell off a cliff at
-46.64%, -94.43% and -43.68%
respectively in March, April and May.
Total PTW registrations for June were up
by +10.08 (22,501 units), having been
-43.85% in May at 10,972 units
(compared to 19,542 units in May
2019). For the YTD, PTW registrations
are -25.37% at 72,599 units. In Spain
the best months for new registrations
2019 2020
+13.03%
18,629 21,057
MOTORCYCLE JUNE
and are running at -23.04% for
the YTD.
The top selling motorcycles in
Italy YTD have been the BMW R
1250 GS Enduro (1,870 units
YTD), followed by the Honda
Africa Twin (1,831 units), Benelli
TRK 502/502X (1,525 units YTD),
Yamaha Tracer 900 (1,331 units)
are generally May, June and July, which
in 2019 accounted for some 62,000 of
the annual total of 194,663 units
(+12.17% from 173,545 units in
2018).
The Spanish government has confirmed
that a system of grants (as opposed to
loans) is being made available to the
motorcycle industry in Spain by
including motorcycles (PTWs of all
types) in its RENOVE 2020 plan -
providing €5m in aid for the purchase
of motorcycles (electric and road legal
ICE) with a tax base price of less than €
8,000.
Jose Maria Riano, General Secretary of
ANESDOR, said that “the inclusion of
the motorcycle sector in RENOVE will
contribute to recovering the sector after
the historic lows. In addition, this boost
will provide support to promote more
efficient, sustainable and safe vehicles.
An important initiative factor
considering that the average age of
motorcycles in Spain is 16.4 years old."
Speaking to the June numbers, "despite
the economic crisis, in the scenario of the
'new normal', Spanish citizens are
betting on personal light vehicles. The
trend existed before COVID-19 and
seeing it re-emerge allows us to be
moderately optimistic for the future."
Italy - June 2020 Motorcycle Registrations +54.99%
Italian registrations
63.102
-23.83%
48,066
MOTORCYCLE YTD
10,879
2019
2020
+54.99%
16,861
MOTORCYCLE JUNE
and the Honda NC 750 X (1,258
units).
For the record, in 2019 the
Italian market was again
Europe's largest at +6.26% in
motorcycle registration terms
(98,883 units) and +5.65% in
total PTW terms at 231,937
units.
16 AMERICAN MOTORCYCLE DEALER - AUGUST 2020 www.AMDchampionship.com