AMD 253 August 2020 American Motorcycle Dealer 253 | Page 23

Twin Power is one of the original specialty V-twin
parts and components brands - "for over 30 years,
Twin Power has worked hard to be a leader in the
aftermarket V-twin parts and accessories market by
only producing high-quality products."
Going back to the discussion we'd had about the
sectors that McAllister sees as the ones he needs to
prioritize, he said that nobody should "mistake
numbers for strategy. Of course, we need to meet
some numbers and generate profits, but equally we
need to be able to balance the short and medium
terms with the long term and be realistic about both.
"Above all, we need to understand our opportunities
and put ourselves in a position to exploit them. In
terms of how on-highway leaning into consumables
is what has played well for us so far this year, that is
where we need to continue to build on our core
strengths in the immediate future.
"It is the early wins that will allow us to build
resilience, and resilience will buy us the scope for
broadening our strengths in segments where others
don't compete so well. We have a remarkable
portfolio of brands and the support of an equally
remarkable vendor group - vendors who want to see
us take the fight to the competition and to see us
being able to leverage our traditional core strengths
in off-road, G&A, ATV and UTV and consumables.
"We have the brands to do it, we have the vendors
to do it, and we also have the dealers who will help
us to 'Get it Done'.
"Of course, we have to work hard to retain and
rebuild vendor confidence, but from what I have seen
so far, we can do that, and we already are doing so.
We are managing to demonstrate that we are
www.AMDchampionship.com
becoming financially stronger all the time, despite
what has happened in the past few years, and
especially despite what has happened this year.
"We are working hard to take our vendors along with
us, and they are seeing that our inventory levels and
control are improving, and that is bringing our
dealers along with us too. We are building on the
basics so we can build sustainable, repetitive,
consistent business for our dealers and our vendors,
and when it comes to relationship building nothing
'providing the easyto-shop
solution'
works better than something that works!"
My final line of questioning revolved around the
decision to co-join the Tucker annual Dealer Show
with the rescheduled, rebuilt dealer-only format of
AIMExpo in January 2021. "Well, for me, that was a
no brainer. I think we, and our vendors and our
dealers, can only win from it - and that means that
AIMExpo's exhibitors and visitors will win too.
"I am convinced that it will be good for everyone,
including the show, and that therefore it will be great
for the industry too." Judging that I, so far, am among
those that need convincing, McAllister says that
"everyone needs convincing, of course they do. But
we are back to not judging the future by the past.
Our vendors say they are excited by the opportunity,
and I think that the MIC and our competitors will
manage to get any issues sorted out between them.
"For us it has been a simple decision, and I think it
is one that will help everyone to reset the benchmark
of opportunity. The powersports industry has a great
opportunity in the 24 months ahead, and with the
way that business picked up so quickly through the
health emergency, and with so many more people,
especially younger consumers, now looking to
engage with two wheels one way or another, the
second half of the year will be interesting. If we all
get it right now, then we all have something to build
on in the future."
www.tucker.com
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