AMD 253 August 2020 American Motorcycle Dealer 253 | Page 20

Motion Pro - Pro Stocking
Planner Optimizes Profits
Loomis, California based tools,
cables and controls specialist
Motion Pro's new Pro Stocking
Planner enables dealers to offer
their customers access to an
easily re-stocked and fully
supported inventory of the
company's most popular
products.
Such programs are pretty common in
many markets, not least automotive,
and while they are a feature of the
'metric' motorcycle market, such
opportunities are less readily available
for Harley dealers and aftermarket
custom V-twin stores, as a lot of
vendors find it difficult to offer 'critical
mass' for the specialty requirements of
the V-twin sector.
However, Motion Pro has been
working hard to develop its specialty
V-twin offer in recent years, and with
more than 35 years of experience as a
designer and manufacturer of its own
products, they are in a unique position
Motion Pro's V-twin market
specialist says that "since we
unveiled the Pro Stocking Planner to
dealers, the take-up among V-twin
shops has been enthusiastic."
to combine high quality products for a
wide range of applications with
specialty items that they have
developed themselves.
Motion Pro V-twin specialist Joe Fratis
says that "since we unveiled the Pro
Stocking Planner to dealers, the takeup
among V-twin shops has been
enthusiastic - they have never really
had access to a program like this
before.
"The versatility and ease of use means
that the V-twin dealer can tune the
selection of products he shows
specifically for the demand he sees
from his local market. It isn't a 'one size
fits all' take-it-or-leave-it inventory
package that makes him take slow
movers alongside the product he can
sell.
"The Pro Stocking Planner is flexible,
and I am here as the V-twin specialist
at Motion Pro to help an individual
shop to tune the profile of its inventory
to balance the V-twin-specific items
they can't get anywhere else with high
quality product that has a broad range
of applications for all riders. They know
what they can sell locally, so the Pro
Stocking Planner lets them build their
inventory according to the traffic they
get."
Motion Pro unveiled the program a
year ago and AMD first saw it at one
of the distributor sales meetings
earlier this year - it was quite apparent
from the reaction of sales reps and
dealers that this was going to be a
winner in the V-twin market.
The online interface offers a choice of
three categories - Cables and Controls,
Tools or V-Twin. Based on their budget,
dealers can then work the helpful
drop-down menus to build a stocking
plan to suit their store - the program is
ultimately a digital best sellers list
based on the experience of thousands
of other stores (of all kinds) that
provides helpful product suggestions
to maximize profits.
"A dealer does not have to be an
expert in our range to start with,
though they will quickly become one.
That expertise is our job. What the Pro
Stocking Planner allows him to do is to
draw on our experience and
knowledge and combine it with their
own local expertise. Dealers can stock
what their customers want and sell
what they then choose to stock quickly
and efficiently," says Joe.
The initial stocking plan offered will
optimize the returns on the budget the
dealer enters by providing quick
product planning options. "Once you
have built up a picture of the demand
you can capitalize on in your store,
then you can refine and tune future
plans."
www.motionpro.com
20 AMERICAN MOTORCYCLE DEALER - AUGUST 2020
www.AMDchampionship.com