AmCham News & Events
AmCham News & Events
Winter 2017 / Issue 52
Fall Speaker Program on Entrepreneurship & Expansion Strategy
I n November 2016 , in cooperation with LinkAcross , AmCham hosted Bett Mickels , an American Franchise and Operations Brand Strategist , for a dynamic and informative program of activities centered on business expansion models and entrepreneurship . Bett ’ s background with globally-recognized leaders in franchising ( e . g ., Starbucks , KFC , Ford Motor Company ) and willingness to share with a variety of audiences added huge value to last fall ’ s program .
In addition to several meetings with leading local companies experienced in franchising or interested in exploring this model either as franchisees or franchisors , Bett generously agreed to speak to 40 young professionals at Pivara Skopje ’ s training facility . Her talk there centered on entrepreneurship and particularly , on the “ business canvas ” model of developing a new business idea . She emphasized that young people should follow their instincts and take advantage of new media to test their business ideas directly with potential clients rather than agonize over a formal business plan . Her advice was well received by the audience , a mixture of
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