AmCham Macedonia Winter 2016 (issue 48) | Page 30

AMCHAM NEWS McCann Skopje Shares its Digital Marketing Expertise On October 30th, Emilija Zaevska, Digital Communications Manager at McCann Skopje held one-hour learning session on “New trends in digital marketing”. Ms. Zaevska presented the 2014 findings about Macedonia from the biggest research study in the world on social media, Wave 8, and pointed out that companies can use this study to increase their communication with consumers. In her presentation, she also included 2016 projections on digital media trends in Macedonia highlighting that domestic companies should focus more on mobile applications and videos, that can be distributed through Instagram, Dubsmash, Snapchat, InstaVid, social media mostly used by younger population and Facebook, for older customers. Also, brand ambassadors can be used for faster and simple product promotion and creation of specific content that can be promoted through social media targeting particular group of consumers. 30   Winter 2016 Issue 48