McCann Skopje Shares its
Digital Marketing Expertise
On October 30th, Emilija Zaevska, Digital
Communications Manager at McCann Skopje
held one-hour learning session on “New
trends in digital marketing”.
Ms. Zaevska presented the 2014 findings about Macedonia from
the biggest research study in the world on social media, Wave
8, and pointed out that companies can use this study to increase
their communication with consumers.
In her presentation, she also included 2016 projections on digital
media trends in Macedonia highlighting that domestic companies
should focus more on mobile applications and videos, that can
be distributed through Instagram, Dubsmash, Snapchat, InstaVid,
social media mostly used by younger population and Facebook,
for older customers. Also, brand ambassadors can be used for
faster and simple product promotion and creation of specific
content that can be promoted through social media targeting
particular group of consumers.
30 Winter 2016