AmCham Macedonia Summer 2015 (Issue 46) | Page 6

ANALYSIS It Takes a Village to Realize By Chris Deliso While Macedonia’s Higher Education Law has required all university students to do internships since 2008, the practice is still in its nascency. Due to a traditionally sluggish labor market dominated financial services sector are running the biggest programs in addition to the country’s biggest employers in heavy industry and utilities. However, this isn’t the only reason companies run internship programs. In accepting internship applications from high school students.2 Companies mentioned included Deloitte, Microsoft, Lockheed Martin, Facebook, LinkedIn and other technology firms. The reason why such companies are targeting the so-called ‘Generation Z’ (those born since the mid1990s) is both a strategy to “close the skills gap” and to compete for the most talented young minds “to build brand awareness early and that means high school.” In other words, such companies are taking a broader view, choosing to offer paid internships to the best and brightest – not because they necessarily expect to hire them – but because they want promising young people to perceive their company as both a desirable employer and top provider of goods and services. U.S. companies that compete on the labor market for certain skills are now coo