AmCham Macedonia Spring 2014 (Issue 41) | Page 11

ANALYSIS Encouraging the Volunteer Spirit in Macedonia While no official statistics are available, Macedonia does not seem to be a country with a well-developed tradition of volunteering. Typical culprits for this include the culture’s paternalistic attitude toward government (i.e., “don’t we pay taxes for that?”) or a general preference for small scale and informal efforts (i.e., charity begins at home). If you asked the average person on the street, they’re likely to tell you that large-scale, “Western-style” volunteer programs won’t work here. But the Red Cross in Macedonia would beg to differ. “To volunteer means to live a quality life, to give, to share and to enjoy someone else’s smile. Every hour spent volunteering is an emotional hour spent sharing goodness and wishing for change. Volunteers are a force and an inspiration”, says Aleksandra Ristovski, National Coordinator of the Promotion of Human Values (PHV) program at the Red Cross in Macedonia. The Macedonian Red Cross is the oldest and by far the biggest humanitarian organization in the country. The organization has over 7,800 registered members and almost 3,500 registered volunteers in addition to a network of countless others who unselfishly donate their time and skills to help others and to improve things in the community from time to time. “Although some of our staff receive wages for their professional work, it is very important to stress that our organization depends on volunteers to serve in various roles, for example, as members of our Executive Board,” Ristovski explains. Youth Engagement To most effectively instill volunteer values that will last a lifetime, it’s best to start at a young age. That’s why the Red Cross in Macedonia has enticed young people of all social and ethnic backgrounds in public schools to take part in the PHV program for the last 16 years running. Each year, some 1,200 youths interact with the Red Cross for their first time via this project. More importantly, upwards of 80% of those students remain engaged with the organization over a number of years, each volunteering to help in their own community with the organization’s continued guidance and support. After a training period, where students learn about the virtues of compassion, tolerance and some very practical skills like fundraising and media outreach, participants are given time to devise their own small projects that they can later develop and carry out in their own neighborhoods. Last year alone, these small teams successfully carried out 210 projects that impacted 3,300 people’s daily lives. In total, these students donated over 40,000 volunteer hours to their local communities. The following examples illustrate the powerful impact these seemingly small projects can have: • In the town of Negotino, a team of young people raised funds, for example, by selling cookies to Emerging Macedonia Spring 2014 Issue 41 11