ANALYSIS
Winning with Customers Online:
T-Mobile and Telekom
Author: Dimitar Kovacevski, PhD, Director of Corporate Communications, Makedonski Telekom, Inc. -
Skopje/ T-Mobile Macedonia, Inc. Skopje
as well as to successfully utilize an idea-generation
channel. At the same time, they are very sensitive
places where fans can say whatever they want. The
platforms allow a two-way communication that
wasn’t possible before, and are constantly evolving
to help fans share their constructive ideas. They are
also