COVER STORY
Our Mavrovo -
a Cradle for Adventure
Tourism
Emir Dauti,
Marketing Coordinator,
K.A.K. DOOEL
F
or the increasing number of tourists visiting
North Macedonia, those seeking to roam
further afield in search of unique experiences
– adventure travel has become a cornerstone of
the tourism experience here in North Macedonia.
As we alternate to a more globalized world,
consumers are progressively hunting legitimate
adventure experiences which makes the
adventure tourism presumably one of the
segments facing soaring interest. Yet for guests,
adventure tourism means an experience - based
holiday; it means extra value as they learn and
interact with local residents and connect with
their core values. For us businesses, adventure
tourism brings guests during and after the high
season, and focuses on the natural and cultural
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EMERGING MACEDONIA
values of a destination, consequently advocating
for conservation, which helps differentiate
destinations from the competition, and creates
happy guests likely to return. Also, adventure
tourism consolidates and promotes the values of
tourism we want, tourism that complies with the
cultural and natural laws and protects the most
vulnerable.
In order to become more familiar with adventure
tourism we must first differentiate it from
mass tourism. Adventure tourism can also be
described by what mass tourism is not. Mass
tourism incorporates large - ship cruises around
theme parks or casino resorts. It relies on the
economies of scale, the replication of standard
products and cost reduction. In other words, the