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Veze Sharri-
Innovation Practices and
Sustainable Development
V
eze Sharri, is one of the largest fresh
table eggs producers in North Macedonia
located in the village of Trebosh, Tetovo
under the slopes of the Shar Mountain. The
company has been established in 2000 as a
joint German - Macedonian investment with a
completely German technology.
After 11 years of experience in cultivating day-
old chicks and laying hens gained in Germany,
Arben Abdurahmani returned to his country and
established a family company where his love and
passion for work have been the key factors for
the growing success over the years.
achievements
On January 5, 2002, the first 30.000 day - old
chicks were supplied. By September 2003,
the company expanded its management and
manufacturing capacity to 120,000 chickens
and achieved annual production of more than
30 million eggs. In order to provide fresh, high-
quality food for farm chickens, Lecker NS was
founded in 2008 in Novi Sad.
When it comes to startups and the model for
success, it is important to emphasize that the
company was technologically advanced, but
also started operating in a well-analyzed market.
In the past, only brown eggs were produced
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EMERGING MACEDONIA
and placed on the market in North Macedonia.
However, Veze Sharri decided to introduce white
eggs on the market. The visual effect was the first
thing that attracted the buyer besides the highest
quality and freshness of the eggs. Nowadays, the
farm of Veze Sharri has 2 facilities for day - old
chicks with a total capacity of 60.000 chicks and
4 facilities with total capacity of 120.000 laying
hens.
Business Expansion
Veze Shari constantly expands its own distribution
network. It exports eggs to the countries in
the region, mostly to Croatia and Greece and
other EU countries with annual output of over
34,000,000 table eggs. In 2013, the company
became a supplier of table eggs to NATO. The
products are exported to NATO military forces in
Kosovo and to their base in Turkey. Twice a year,
teams from NATO military forces visit the farm in
order to monitor the production process in the
premises of Veze Sharri. Special precautions
requirements are imposed, video surveillance
and the quality of the eggs is tested according
to their standards. As a result of the work and
the circumstances that were created when the
first population of the chickens needed to be
replaced with new ones, we came to the idea