AmCham Macedonia 3/2019 | Page 19

1230 meters it is the highest town in the Balkans. During Yugoslavia it was populated with around 5,000 people. Infrastructure for winter tourism was sufficiently developed with a couple of hotels, ski lifts and one of the rarest Doppelmayr chair lifts that starts from the town and finishes at the highest point of the ski fields. Because of climate change and the development of many more ski centers in the region, Krushevo as a ski center had very little chance to be competitive and stay in the tourism business as winter destination. Fortune Favors the Brave Then a shift happened - a group of enthusiasts in early 1990s figured out that the surroundings of the town, especially near the famous landmark Mechkin Kamen, have one of the best conditions for paragliding and hand gilding in Europe. Because of the predictable weather patterns and lack of strong winds, thousands of adrenaline seekers started visiting Krushevo from all around the world, and numerous professional competitions were held. The future looked good, but regional tourists failed to recognize the potential for other outdoor sports, as not everyone is meant to be a paraglider or a hand glider. Krushevo desperately needed promotion and development of other outdoor activities, such as hiking, mount biking, horse riding, water sports, etc. Modern travelers need more experiences than ever, people are tired from the identical Starbucks and McDonald’s offerings in every city they visit. Krusevo is the perfect getaway — it is rustic, clean and full of potential for tours and activities! The Beginnings In June 2017, we planned the first festival with paragliding as a starting point and a trademark outdoor sport. In cooperation with the local club, we offered a special price to all participants who wanted to try tandem paragliding. We also marked two tracks for mountain biking, a 20 km one and a 40 km one, we invited hiking guides to lead groups on hiking routes of 10 km and 20 km. Next was the development of the camping ground; we selected the lakeside as a camping zone, where we provided fresh water, showers and toilets, and we secured the cooperation of the local authorities. They helped cover some of the expenses and provided infrastructure assistance. Since we also wanted to highlight the local culture, we asked the local museums to open the doors for all of our participants. This is EMERGING MACEDONIA 19