COVER STORY
How When in Krusevo
Opened the Door for
Adventure Tourism for the
Locals
Antonio Kuzmanovski,
Founder,
Webgliders, When in Krusevo and When in X
I
t was late spring of 2017 when we were finishing
the development for the new marketplace app
When in X that was going to engage locals
at various destinations in the country to offer
tours and experiences online. In the promotion
strategy we had in mind to organize an event
that will involve most of our potential partners
and create awareness for our startup. Picking the
right location for the event was not so hard, since
I come from Krushevo. The connection with the
locals was the most important factor for us for the
18
EMERGING MACEDONIA
development of the When in Krushevo outdoor
adventure festival, which turned out to be one
of the most successful adventure festival in the
region.
Eagle’s Nest
For those who don’t know, Krushevo’s nickname
is Eagle’s Nest. It is one of the historically most
important places in Macedonia. It is located in
the heart of the mountains, surrounded with
untouched nature, and situated at an altitude of