ENHANCE YOUR KNOWLEDGE
AmaWaterways is constantly innovating their cruise offerings . Stay up to date with enhancements and learn the differences among ships so you can provide the best recommendations for your clients ’ needs .
How to enhance your knowledge : STAY IN THE KNOW .
• Visit the AmaWaterways Travel Advisor Portal to access the online booking engine , marketing & sales toolkits , social media resources , promotions and incentives and create your own co-branded website to share with your clients
• Get rewarded for completing education with AmaAcademy
• Experience AmaWaterways for yourself on an AmaWaterways FAM . Check out the TA portal for FAM opportunities
INSPIRE
Show your expertise ! Leverage your social media images and videos from your travelers to inspire consumers to experience the products you know best . You can also ask your clients for permission to repost their images and videos on your channels .
How to inspire : TELL YOUR STORY .
• Highlight your personal and client travel stories on social media posts , reels and stories
• Repost travel blog and news articles on your channels to start conversations
• Create your own YouTube videos leveraging content you gather while cruising
BUILD TRUST
People trust reviews . Highlight ratings and testimonials from past clients on your social media channels . Include your own stories of how you solved a travel issue or helped your customers to get the best deals or to celebrate special occasions on board .
How to build trust : SHARE YOUR EXPERIENCE .
• Leverage your Agent Profiler reviews and testimonials to get more clients
• Incentivize your past clients to leave their own reviews for the chance to win a gift card , free stay or another bonus prize
NURTURE RELATIONSHIPS
Interact with your clients ’ social channels , even when they aren ’ t traveling . Send them greeting cards on birthdays and follow up on marketing materials sent through mail or email if it ’ s something they ’ d previously shown interest in . Mark your calendar with special events and milestones in your clients ’ lives . While this helps to maintain your established relationships , it also helps to gain new clients through word-of-mouth recommendations .
How to nurture relationships : MAINTAIN COMMUNICATION .
• Follow up on Engagement Consumer Marketing & Direct Mail
• Start a client calendar where you mark special events and reminders
• Invest in thank-you and greeting cards to send year-round
POWER OF PARTNERSHIPS 17