AMA Insider Winter 2018/ Under 55 | Page 5

President’s message
Decorate
the Walls
and the Tree!
SenSe of purpoSe
We strive to keep you informed, advocate on your behalf
and protect the things that matter to you most
synonymous
with a lot over the years—ground-
breaking music, questionable pant
widths and much more. But the legacy
that baby boomers can be especially
proud of is our advocacy. From counter-
cultural activism as teenagers, to
changing the system from within as
adults, we’ve never stopped trying
to make things better.
This sense of purpose is shared by
younger generations, who’ve not only
picked up the torch but used it to
illuminate new ways of doing things.
They’re engaged, they’re optimistic
about the future, and they’re serious
about making a difference. It’s truly
inspiring.
At AMA, our passion for advocacy
burns just as brightly today as it did
when we began representing our
members’ needs many decades ago.
While we continue to advocate on your
behalf with government officials at all
levels, we’ve also adopted new channels
and new ways of sharing information—
to help raise awareness about critical
issues among all Albertans. In fact,
we recently introduced a video series
examining topics that you told us are
important, ranging from air passenger
rights to cannabis-impaired driving. You
can watch the series on our Facebook
and YouTube channels.
Advocating for legislative and behav-
ioural change is vital work, but so too
My generation has been
are our efforts to ensure our members
are prepared and protected. For
example, when our AMA Insurance
team spots a weather event that could
wreak havoc on members’ homes, staff
are quick to share advice on how to
mitigate potential damage.
Similarly, our travel counsellors
recently assembled some of their best
advice in an online hub that covers tips
on everything from packing to seat
selection. We want to be sure you get off
on the right foot even before you set it
outside your front door. You can see the
tips at AMATravel.ca/Travel-Tips.
In this issue, you’ll find ways to
stretch your wallet during the holiday
season—with member-exclusive
discounts and opportunities to earn
reward dollars on unique holiday gifts
for everyone on your list.
Whether you’ll be spending the
holidays away forging new traditions,
or close to home building lasting
memories with family, friends and
neighbours, I wish you and your loved
ones all the best of the season.
Exclusive Holiday Offer for
CAA Members!
Swipe your CAA card at
a Dulux Store to save
50%
*
Off
All Dulux
Manufactured Paints
Only Until
December 31 st , 2018
Don Smitten
President and CEO
*Visit Dulux.ca/CAA for more details.
© 2018 PPG Industries Inc.