Explore the
world your way
with AMA
I
t used to be the case that when you wanted to travel to the
province next door or a country an ocean away, a date with a
travel counsellor was your first stop. Today, the world of travel
has become so accessible that there’s a lot of dreaming, planning and booking a person can do on his or her own—with just
a few clicks of a mouse. For many of us, the idea of not organizing and planning our trip seems unthinkable. For others, the
notion of wading through endless brochures and often-contradictory
websites can be daunting.
We completely understand.
We believe the pendulum doesn’t need to be fixed at one end or the
other. The very best travel-planning experiences include sophisticated
technology paired with the insights of trained experts based in Alberta.
Enter the dynamic new world of travel at AMA.
For the past several years, we’ve been designing a member travel
experience that is really unlike anything else available. We don’t believe
you should have to choose a website over an in-person visit or a phone
call over an email dialogue. You can have any or all of those things in
new ways at AMA.
“When you’re planning a trip today, there are near-infinite ways to
research and book,” says Nikola Berube, AMA Travel’s director of sales.
“But it can feel like there’s almost too much information.” From review
websites to booking tools, a great deal of the information is the same or
contradictory—and not much of it is backed by local travel experts with
a sense of what matters most to Albertans.
“It can become difficult to make a decision and we can end up with
‘decision paralysis,’” Berube says. “For most of us, we’re lucky to get one
trip a year, and the last thing we want is to be worried that we picked
the wrong place, trusted the wrong review or might not get what we
paid for.”
Whether you choose to book on your own through our website—
AMATravel.ca—or rely wholly or in part on the support of a travel
counsellor, when you book through AMA your trip is covered. If something goes wrong, we’re here to make it right.
We recognize that not everyone wants to make travel arrangements
just one way: choice and service matter. To truly meet your needs, to
set us apart from all the other travel booking options—and to deliver
on our commitment to protect the things that matter to you—we are
committed to offering the trusted support you’ve come to expect from
us, in any way you choose. »
AMA InsIder
WInTer 2016
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