President ’ s message
The More Things Change ...
AMA is evolving with Albertans , but our promise to serve our members remains as solid as ever
It ’ s hard to belIeve that a year has passed since the forest fires swept through Fort McMurray , displacing thousands and devastating the community . The memory is still fresh as families continue to rebuild their lives . While this will forever be known as one of Canada ’ s worst natural disasters , I hope that as we look back over time , we remember the tremendous strength and resilience demonstrated by Albertans .
I don ’ t believe there is anyone in our province who wasn ’ t touched by the countless stories of bravery and selflessness that emerged from this tragedy . I am extremely proud of how our community rallied together to support people who were impacted by the fires . The unity and strength of character we witnessed reminds us how fortunate we are to live in our great country .
This July 1 , Canada celebrates its 150th birthday . A lot has changed over the years : our nation has grown ; we ’ ve embraced innovation and new technologies ; and we are more connected to the world . But our core values — integrity , diversity and respect for others — have remained constant , and have led our country to be held in high esteem at home and abroad . As a proud Canadian company , we too share these foundational values .
AMA has also grown and evolved to meet the changing needs of our members . Of course , we ’ re part of the community ourselves , and so we evaluate new member-service opportunities by thinking about the needs and desires of our families , friends and neighbours .
They want to be mobile and explore the world . They want to protect their homes , the environment , their communities and their families . And they want peace of mind . At AMA , everything we do is in service of protecting what matters to our members and treating them like family and friends . We know that our members need different things from us , and that those needs will continue to evolve . We are fully committed to growing with all of you . I welcome your feedback and comments on how we ’ re doing , and what we can do better . You can reach me at don @ ama . ab . ca .
As our nation marks 150 years , I hope that you and your family have an opportunity to celebrate . I encourage you to explore a new or favourite Canadian destination , or discover Canada ’ s contributions abroad ( a few of which you ’ ll read about in this issue ). And with free access this year to our national parks , there ’ s never been a better time to check out some of the world ’ s most beautiful landscapes — right here in our own backyard .
I wish you safe travels and a very happy Canada Day !
Don Smitten President and ceO insiDer
suMMer 2017 Volume 42 , issue 2
Editor-in-Chief Kellie Davenport Managing Editor carole stevenson-roy Associate Managing Editor tracy Hyatt Associate Editor craig Moy
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St . Joseph Media Chairman tony Gagliano President Douglas Knight General Manager and Vice President , Finance Karl Percy Vice President , Strategic Development Duncan clark Vice President , Marketing and Production Darlene storey Vice President , Research clarence Poirier Editorial Director , Special Projects Maryam sanati
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AMA Insider Magazine is published four times per year by st . Joseph Media inc ., 111 Queen street east , suite 320 , toronto , Ontario M5c 1s2 , on behalf of AMA . © 2017 . All rights reserved . no part of this periodical may be reproduced in any form without the consent of AMA . Printed in canada by st . Joseph Printing . curtis trent
4 Summer 2017
AMA InSIder