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Throughout this whole project I developed on a business idea I already had which is a kaftan business these are long cloaks traditionally from Morocco as wedding wear but are now well known all over the world for all types of occasions. I was influenced to expand this business idea of mine because its something that I myself love designing and creating especially for the people in my family that wear the hijab as it can be thrown over anything and create a modest look to a fun beach wear or evening outfit.
The reason for picking this brand was because there is not an actual established kaftan business that is well known like Zara or HnM so this fills a gap in the market. My main goal to publicize it as much as I can and because of that I have created an Instagram business this is embedded within my website, and consumers from Instagram are able to be re directed straight from there to our website this allows my business to have direct consumers from all around the world expanding consumer potential.