Alpeon Magazine Alpeon | Page 69

CREATIVE MINDS | the dynamics of life || same concert in Manhattan. I was truly excited to meet this legend, who had emigrated from his birthplace of St. Pe- tersburg, Russia, for the United States in 1976. I could tell the audience shared my excitement and wanted to find out about the real person behind his original two-sided smiling mask. Grigur and I have been friends ever since, and it is an honor to talk with my humble, always-smiling friend about how he comes up with his ingenious ideas. Grigory, what does being creative mean to you? Creativity has to solve problems in shocking and un- usual ways that are very different from trivial situations. How important is creativity in the contemporary world? I have plenty of examples of using a creative approach to succeed in an almost impossible situation. 67 When did you first realize that creativity absolutely had to be part of your life? Creativity was always part of my life. It came geneti- cally from my father. But realization does require self-eval- uation. I think it is possible to evoke creativity in others by sharing examples of creative approach. The life of a cre- ative individual is richer, more colorful, bursting with posi- tive energy. Do you have any routines or rituals in your life? I have an accustomed routine just like everyone else. I sleep very little. When I was about sixteen years old, I no- ticed I had developed a bad habit of using one word; it was coming out of my mouth too often. Then I decided to fight any bad habit—not just using bad language, but also con- suming alcohol, smoking cigarettes, or engaging in any form of negativity. I succeeded. ALPEON.COM