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PROGRAM AIDS | personal development || 47 Magazine review IDEA– COOKERS Alex Osborn has been called the father of brainstorming. In his 1942 book How to Think Up, he described the technique as a method for generating ideas. Osborn died in 1966; he could hardly have imagined that several decades later people would be interacting more with electronic devices than with each other. When it comes to ideas, it’s almost an axiom that quantity begets quality. ALPEON.COM