Alma Emprendedora Alma Emprendedora Issue 001 2014 | Page 36

business: sole proprietorship, a
partnership, or a corporation. Choosing
one of these set-ups will help in the long
run; however, your financing will
ultimately determine which structure you
choose.
You’ll also need to spend money on
advertising and marketing for your
business. It is here that more of your
creative business ideas come into play;
consider using both local and regional
newspapers, television, fliers, the
Internet, and the radio. Using a wide
variety of tactics will help you reach a
larger audience than just a hyped-up
grand opening. However, word-of-mouth
will be your greatest help, and this
generally stems from top-of-the-line
customer service.

5- Ensuring the Success of Your
Creative Business Ideas

There is a tremendous advantage for
business growth and success in the
United States. Researching your market,
formulating a sound business plan, and
acquiring appropriate financing are the
avenues you must follow for starting
your own business. This is the hard part,
however, and this is where many people
neglect