so enjoyable I ended up doing 3 seasons
there! I went to Paris with that brand for
PFW and I also worked at LFW for a
London designer. Interning was an amazing
experience, it really opens up your eyes
to what the real fashion world is like! I
would recommend doing as many different
internships as you possibly can!
weren’t even paid for that internship, she
ended up paying to do all of that!
Where do you get your design ideas from?
My design ideas can come from anywhere,
I am forever taking photos, screenshots,
pinning anything that I think is beautiful
and interesting. At a later time I spread
all the images out and look at them
together, usually I find that it naturally
creates a story for me to follow.
What’s your worst story from being an
intern?
I was quite lucky with my internships, they
were extremely hard with very late nights
but, apart from one internship, I always felt
valued and appreciated, learnt a lot and felt
that I was making a worthwhile contribution.
Some of my friends at uni weren’t so lucky
and I know one girl that spent three weeks
interning and all she ever did was run
around London to collect trims and cook
dinner for the entire team! – her expenses
What do you think makes a fashion
company like yours so successful?
I think it is very important to do a lot of
market research and make sure that you
know exactly who your customer is and
what they are looking for, and focus on
an area they can’t find anywhere else, so
you can tap into that.
Can you tell us a typical day working on
Tasha Jane designs?
Each day is so different working on a
fashion label, some days I will devote
to research and sketching, which can be
very calm, but then other days I will be
tearing my hair out stitching garments
together to make sure that I meet each
customers order date! That’s what I love
about working on my own label, no two
days are ever the same!
Do you have a certain muse in mind
when designing your products?
I have a certain customer in mind when
designing, I think that is very important.
You have to constantly think, ‘what is
she looking for now?’, ‘would she buy
this?’ etc etc.
Are there any negatives to having your
own business?
It can be hard to motivate yourself
sometimes, when working from home it
can be easy to have a little longer in
bed and it is easy to become very
distracted. You have to really discipline
yourself and remind yourself that your
brand is your job, you can stay in your
pjamas till mid-day, as long as you’ve
been up working since eight! You need
to remind yourself that you don’t get paid
if you don’t get up and do some work!
Whats your favourite designer?
My favourite designer is Chloe. I love the
effortlessly chic femininity of the brand.
What does the rest of 2015 have in
store for you?
Who knows! I would love to grow the
brand and expand the collection, that’s
what I am currently working on, but I am
so excited to see where Tasha Jane can
go in the coming year!
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Blouse- Tasha Jayne Designs
Continue on to view Tasha Spokes final
university collection in the next editorial.