ALLURE MEDICAL - all•u Magazine all·u Magazine Fall 2018 | Page 29

GROWTH + OPPORTUNITY
When Allure began treating leg disease in
2004, the Shelby office was the only location
offering ablation procedures. Fourteen years
later, patients with “ugly legs” can visit any of
seven locations in Metro Detroit to receive
care. Allure has expanded to other states, too,
opening facilities in Kentucky, South Carolina,
and Wisconsin. “We’re really excited about
being able to offer our specialized services
to other communities,” says Dr. Georgeson.
“When we acquire a practice, we share our
techniques and our culture and how we scale
up our business model. The goal is for the
acquired practices to be able to treat more
and more pe ople with leg disease.”
Dr. Georgeson performing a non-surgical ablation
29