ALLURE MEDICAL - all•u Magazine all·u Magazine Fall 2017 | Page 21

the problem, figuring it out, and
then going directly back on the
offense. Complaining is defense. complaining back and forth together.
They’re not actually trying to solve the
very things they’re complaining about.
To me, the only things that are
acceptable to complain about are
the things that you can’t control
like the unfortunate health of
yourself or your loved ones or
some other unforeseen tragedies. COMPLAINING IS EASY.
EXECUTING IS HARD.
I want to clarify, just to set the record
straight: If you’re
complaining, about
anything, then
you need to audit
yourself. You can’t
just go watch House
of Cards. You can’t
play ball all day.
You can’t go to
ballet shows. You
can’t sit there and
ponder the what-
ifs like: “What if I
had rich parents”
or “what if I grew
up in a better
neighborhood” or
“what if I made
that investment” or
“what if I went to
that school.” You
gotta work to fix it.
In today’s world, we’re so ingrained to
expect instant gratification and that our
problems can be solved with minimal
effort. Patience is real and so is hard
work. Sometimes, that hard work might
not even be as
terrible as you
think. Need more
money? We live
in a 24-7 world
where you can
make money in
your underwear.
Think about it.
"In today’s
world, we’re
so ingrained to
expect instant
gratification
and that our
problems can
be solved
with minimal
effort."
There are so many
people reading
this right now who
are complaining.
People love to complain because
it’s easy. Executing to fix those
problems, on the other hand, is hard.
Look, I understand that many of you
have student loans and mortgages and
a rough time working two jobs while
trying to spend time with your family.
But, are you happy? If you are, then
you’ve won because you don’t actually
have anything to complain about. The
real problem is that there are so many
millions of people who are unhappy
and are just sitting around complaining
and then just playing Madden for hours
or having their 18th dinner with their
other “complaining friend” and just
If there’s one thing
I want you to
learn from reading
this, it’s that
complaining has
zero value. Looking
at the negative,
seeing the glass
as half empty, and
complaining are
some of the biggest
wastes of time a
human being can
engage in. Instead,
tackle the problem
head on. Assess it,
see what you can
do about it, and then do just that. “Woe
is me” is truly one of the biggest things
that can stand in the way of success
both professionally and personally.
Gary Vaynerchuk (The New York Times
bestselling author)—the inspiring and
unconventional entrepreneur who
introduced us to the concept of crush it—
knows how to get things done, have fun,
and be massively successful. A marketing
and business genius, Gary had the
foresight to go beyond traditional methods
and use social media tools such as
Twitter, Facebook, and YouTube to reach
an untapped audience that continues
to grow. www.garyvaynerchuk.com.
2017 FALL
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