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FORMATS 2025

The Underdog

Can reality stars pull the strings to help the underdog win?

In this first-of-its-kind reality format, a larger-than-life cast compete in a popularity contest in a unique setting, unaware that a stable of celebrities has set up next door and will be playing their own game to make sure the underdog in the group emerges as the winner.
Duration 1 hr
Originally produced by Primal Media and Motion Entertainment for E4, UK
Highlights
• UK season 1 won the slot among both Adults 16-34 and Adults 35-54 across multichannels and outperforming the prime time average by 10 %
• Appealing to young audiences, it scored a 6.4 % share of Adults 16-34, outperforming the prime time average by 52 %
Watch trailer