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FORMATS 2024
Buy It Now
Can they secure a life-changing sale in just 90 seconds ?
In this multi-reveal studio series , the product pitch turns into an entertainment performance . Entrepreneurs have just 90 seconds – the time psychologists say it takes someone to decide whether to part with their money – to convince 100 audience members to buy their product . Items may range from the fabulous to the dubious – a foldable bike helmet , a nimble cutting tool or a contraption to squeeze the very last bit of sauce out of the ketchup bottle .
During each pitch , audience members who like the product indicate so with a green light . The audience then has a chance to question the Seller about the product , after which the Seller reveals the price . Will the audience members feel it is too expensive and turn their green lights off or will they keep them on and purchase the product with their own money ? If the Seller convinces at least one of the focus group audience to buy it now , they get the chance to supersize the order and sell to a panel of leading Retailers who are looking for products to buy in bulk . Which Seller will secure a truly life-changing order ?
Duration 1 / 2 hr or 1 hr
Originally produced by Studio Lambert for Channel 4 , UK
Produced in UK , Poland , US
Highlights
• US season 1 launching on Amazon Q4 2024
Watch trailer