The Underdog

Can reality stars pull the strings to help the underdog win ?

In this first-of-its-kind reality format , a larger-than-life cast compete in a popularity contest in a unique setting , unaware that a stable of celebrities has set up next door and will be playing their own game to make sure the underdog in the group emerges as the winner .

Duration 1 hr

Originally produced by Primal Media and GroupM Motion Entertainment for E4 , UK

Highlights

• UK season 1 launched in Q1 2024 , winning the slot among both Adults 16-34 and Adults 35-54 across multichannels and outperforming the prime time average by 10 %

• Appealing to young audiences , it scored a 6.4 % share of Adults 16-34 , outperforming the prime time average by 52 %

Interactive

• Online store

Watch trailer