T
Social media has become increasingly popular and it is an effective way for brands to market their products. I will use platforms such as Instagram, Snapchat, Twitter and Facebook to reach my target customers and promote my brand idea. As well as this I will regularly send out emails to customers so that they can keep up with the latest trends and deals. However, some customers may find that the constant emails block up their inbox and might get frustrated with the emails as many people use their emails for work purposes.
L
There will be no child labour involved in the process of design and creation of my products, as well as this; there will be no forced labour meaning employment is freely chosen. No employee should have to work through force or intimidation. Staff wages need to meet or exceed the minimum wage for the age of the employee, this is because the wages need to provide at least the basic needs for the employee. Everyone will be treated equally and discrimination and racism will not be tolerated.
E
My brand prioritises minimalising its environmental impacts by using all faux materials and raising awareness about animal cruelty within the fashion industry. Constant research is carried out into new sustainable materials that substitute using animal skin and fur. As well as this as a brand we will use recycled materials when possible and hopefully this will attract customers as we do not use animal skins/fur or rain forest products.