alex | Amway Lifestyle and Experiences 2nd Issue Final 2nd Alex Magazine_high res | Page 8

alex
cover story
get
beautiful
the miyu
way
2
go for the ‘omo’ glow!
It’s time to say “Annyeong!”
to MIYU, Amway’s newest
beauty brand to change the
standard of skincare!
MIYU 3in1 “Free Me Up”
Whitening Cleanser
SRP 499/100mL
Wash away all those dirt and pol-
lutants from the face with this pow-
er product, which also whitens and
moisturizes it all day.
D R. HAE J O AN D D R. K YUNGJ IN K IM
8
“Buckwheat
extract
natural
Beauty trends come and go, but glowing skin
is always in. And when it comes to that, the
Koreans uncompromisingly set the standard.
Turn to their pop culture and you’d inevita-
bly see every Filipina’s favorite K-Pop and
K-Drama idol sporting that signature fair and
healthy skin.
To help Filipinas achieve that Korean level
of glow, Amway has introduced a new skin-
care brand made in Korea, MIYU.
MIYU—or “beauty within you”—features
three key ingredients: buckwheat sprout,
chaga glycoprotein, and hyaluronic acid.
Buckwheat sprout has whitening effects
while Chaga Glycoprotein controls excess
sebum and has pore-tightening proper-
ties. Lastly, Hyaluronic acid maximizes skin
hydration in and out of the skin. The result:
Glowing, moisturized and healthy look all
day!
MIYU’s buckwheat extract, in particular, is
the brand’s best ingredient.
“Buckwheat extract has been proven to
brighten skin and make complexion look
fairer while nourishing it to its deepest layer.
It’s a natural way to achieve a more glowing
skin,” states Dr. Hae Jo, MIYU’s Research and
Development Manager. Dr. Hae is a trusted
beauty expert, having developed some of
Amway’s trusted skin products such as the
Hydra V Mist Device, Skin Analyzer, and the
Artistry Line of Products.
“Buckwheat sprout is grown in a very con-
trolled environment in order to achieve the
clean and maximum level of nutrients. This
is for us to obtain the necessary polyphenol
content that’ll work toward optimal whiten-
ing performance,” adds Dr. Kyungjin Kim.
MIYU is poised to be the next biggest
beauty breakthrough in the Philippines, es-
pecially among the youth. Make sure to
check it out the first chance you get!
Just follow these
three easy steps!
9
MIYU 3in1 “Pore Me Down”
Whitening Toner
SRP 699/150mL
Apply this toner to help tighten
the pores. The key ingredient Chaga
Mushroom, together with Buckwheat
Extract, not only tones and minimizes
pores. It also brightens the skin!
MIYU 3in1 “Easy Peasy Baby!”
Whitening Moisturizer
SRP 749/50 mL
Finish the routine with this product,
which helps brighten skin and gives UV
protection at SPF30.